Meta Logo

Get started with ads.

You may want to consider how you can reach more supporters and build on the work you’re already doing by using our Meta advertising suite of solutions.

When you have a specific target, like a number of supporters you would like to sign up, or an amount of money you would like to raise, our ad solutions can help you reach your goals and advance your cause.

default alt

Advertising policies and authorization.

Whether you want to promote an event, launch a campaign to drive change or hit a specific fundraising goal, use our ad tools to activate your community and scale real-world outcomes.

Advertising Policies

Our Advertising Policies provide guidance on what type of ad content is allowed. Familiarizing yourself with these policies can help you achieve greater efficiency by avoiding disapprovals down the road. Common disapprovals include the use of personal attributes, adult content, sensatioal content and brand usage in ads.

default alt

Ads about social issues.

Social issues like civil and human rights, the environment and immigration play an important role in society. Social Issue ads can help raise awareness about important topics and drive change through advocacy, debate or discussion.

We've worked with many advocacy groups to define a set of social issues for our platform.

Down arrow.An arrow pointing down.


  • Civil and social rights
  • Crime
  • Economy
  • Education
  • Environmental Politics
  • Guns
  • Health
  • Immigration
  • Political values and governance
  • Security and foreign policy
default alt

Get authorized to run ads.

Social issues can cover a range of polarizing, politicized and sensitive topics. While we believe in freedom of expression, we also recognize the need to set guidelines for advertising that may influence people, actions and outcomes.

Down arrow.An arrow pointing down.


  • Complete the authorizations process in the country where your nonprofit wants to run ads.
  • Prove who your organization is and where you are located.
  • Include verified “Paid for by” disclaimers in your ads to help us confirm the legitimacy of an organization and show people who’s behind the influential ads. We recommend sharing the disclaimers with authorized page admins. Learn more about managing disclaimers.

Please plan for at least 2 weeks prior to your campaign to get authorized and your disclaimers approved. Your documents will go through initial review within 48 hours, but can take longer for final approval. Disclaimers are reviewed within 24 hours but may take longer for final approval. Reviews for ads about social issues, elections or politics can take up to 72 hours.

All ads marked as ‘about social issues, elections or politics’ are entered into the Ad Library for seven years.

Note: Ads about social issues, elections or politics are not eligible to run on the Audience Network or on select placements on Facebook and Instagram. Visit the Help Center to see the full list of placements that don't support ads with a “Paid for by” disclaimer.

default alt

Create and manage ads.

You can create and manage all of your advertising across Facebook and Instagram with our Ads Manager, Business Suite and Business Manager tools.

Ads Manager

Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It's an all-in-one tool for creating ads, managing when and where they'll run, and tracking how well your campaigns are performing towards your marketing goals.

Down arrow.An arrow pointing down.


  • Create brand new ads.
  • Choose your audience.
  • Set up and manage your ad budgets.
  • Run ads across multiple apps.
  • Adjust your campaigns.
  • Improve performance with dynamic creative.
  • Test which ads perform best.
  • Get real-time insights.
default alt

Business Suite

Meta Business Suite is the one-stop shop where you can manage all of your marketing and advertising activities on Facebook and Instagram. It centralizes tools that help you connect with your customers on all apps and get better business results. You can also create or schedule posts, stories and ads for your business, and you'll find helpful insights to optimize your efforts as you go.

Down arrow.An arrow pointing down.


  • View your business at a glance: From your home screen, you can see an overview of your Facebook Page and Instagram account, including updates, recent posts and ads, and insights.
  • View activity: See new notifications for your Facebook Page and Instagram account.
  • Use Inbox: Read new messages and comments from your Facebook Page, Messenger and Instagram accounts. You can also create automated responses to help save time when responding to questions people commonly ask.
  • Create posts and stories: Publish or schedule new posts and stories for your Facebook Page and Instagram account.
  • Access Commerce Manager: If your Meta Business Account has a commerce account, you'll be able to access it from Meta Business Suite desktop or create a new commerce account for your business if you don’t have one.
  • Create ads: Create new ads and place them on Facebook and Instagram, boost your posts, and promote your Page.
  • View insights: See details about your business’s performance, such as trends, activity on the content you share and more information about your audience.
default alt

Business Manager

Meta Business Manager is a tool that helps you manage the permissions of your Meta Business Account. Your Meta Business Account is a place that holds your Facebook Pages, Instagram profiles, ad accounts and other business assets – and helps you manage permissions of users on them. This helps you maintain control, security and privacy of all your business assets in the Meta ecosystem.

Down arrow.An arrow pointing down.


  • Control: Control and manage access and permissions for all your assets in one place, as your team, agency partners or vendors change over time.
  • Privacy: Work with your coworkers on Business Manager without having to connect or give them access to your personal Facebook profile.
  • Security: Identify risks and see recommended actions that you can take to improve security.
  • Efficiency: Manage multiple assets with batch actions. Track performance across multiple Pages and ad accounts.
default alt

Boost a post to reach more people.

You can create an ad in Ads Manager, or by boosting a post. Boosted (or promoted) posts are ads you create from posts on your Facebook Page. Boosted posts show up as ads in your audience’s News Feed. They’re a good way to reach more people who are on Facebook but don’t currently follow your Page. Boosted posts can help you raise awareness about your cause, and motivate people to visit your Page and follow you, which in turn will help grow your community.

When you boost a post, you can choose the audience you want to see it, where you want to place it, the duration of your post, and how much you want to spend on it. If you want more options to customize an ad, it’s a good idea to create your ad through Ads Manager.

default alt

Assign Page roles to help you manage ads.

When you create a Page, you automatically become the Page's admin, which means you can change how it looks and publish content as the Page. You can add people to help manage your Page by assigning Page roles.

Down arrow.An arrow pointing down.


  • Admin
  • Editor
  • Moderator
  • Advertiser
  • Analyst

There's no limit to the number of people who can have a role on a Page, however only an admin can assign and change roles by granting Page Permissions.

If you are using the new Pages experience, you can give Facebook access to New Pages or specific task access to people you trust. People can have Facebook access with full or partial control.

Please be aware that our Community Standards require that only authentic Facebook accounts are used to manage Pages.

Learn more about the different Page roles and how to add, remove and edit them for classic Pages and the new Pages experience.

How to pay for ads

You have several options to pay for ads on Facebook and Instagram, which may vary depending on the country and currency of your ad account.

default alt