Charitable giving

Raise money and awareness for your cause on Facebook.

To make it easier for you and your community to raise money on Facebook, we've built free tools to help you collect donations and enable supporters to fundraise for your charity.

Charities using Facebook's payment platform to process donations pay no fee – 100% of the donations go to the charity.

Sign up for charitable giving tools

Collect donations on Facebook

Now your charity can raise money directly from your Facebook Page with our donate button and Page fundraisers.

  • Donate button

    The donate button is a quick way for people to donate to your organisation without leaving Facebook. You'll be able to add the donate button to your Page, posts and live video, making it easy for supporters to contribute in a few taps. Donors can now choose to give a one-off or monthly recurring gift.

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  • Page fundraisers

    Whether your goal is to respond to a current event, raise money for a specific programme or generally support your cause, your supporters can donate to your fundraiser directly on Facebook in a few simple clicks.

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  • Fundraiser sticker

    The fundraiser sticker for Facebook Stories makes it possible for eligible charities and their supporters to fundraise through Facebook Stories.

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  • Live video donate

    More and more people are going live on Facebook to share their experiences. You can add a donate button to live videos on Facebook. Give people an inside look into your organisation and share the impact that you've made in real time.

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Facebook fundraisers

See a supporter fundraiser in action

Since the Facebook fundraiser started, Veteran's Matter raised more than USD 50,000 and housed more than 100 veterans in 21 states.

Inspire others to fundraise on your behalf

These tools let people, public figures and brands raise money for your charity on Facebook. Your supporters can set up a dedicated fundraising Page to share their story, tell others about your mission and rally around a fundraising goal.

  • Fundraisers

    Whether it be for their birthday, in response to a crisis or in honour of someone, supporters can create a dedicated fundraising Page for eligible charities. Friends can donate in just a few taps without leaving Facebook, making it easier to collect donations.

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  • Donate button

    Supporters who may not want to create their own fundraiser but want to drive engagement for others can easily add a donate button to any post or live video.

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  • Birthday fundraisers

    Every day, more than 45 million people give birthday wishes on Facebook, which is why we're excited to give people the opportunity to create fundraisers for their birthday and make it even more meaningful.

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Motivate your supporters to donate and share

Make reaching goals easier by adding off-Facebook fundraisers to Facebook, and encourage supporter donations with fundraiser matching. You can also get a sharable, custom link that connects participants directly to your page.

  • Fundraiser API

    Connect off-Facebook fundraisers to Facebook to help participants meet their fundraising goals.

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  • Fundraiser matching

    Show your passion for your cause by matching your supporters' donations. Individuals and organisations can rally more supporters to show passion for their cause by pledging to match donations to a fundraiser they've created.*
    *Matching donations is only currently available across US on-boarded and DAF organisations.

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  • Unique URL

    Make it easy for supporters to find your organisation on Facebook. Every onboarded charity has a custom link in the fundraisers section of their Page. When supporters click the link, they'll be taken to a fundraiser creation for your charity. The link can be shared with supporters in email marketing and on social media as a way to encourage them to fundraise on your behalf.

    You can find an approved organisation's customised charity landing page by going to For example, Feeding America would go to:

Fundraise through Instagram

Use the donation sticker in Stories and the donate button in your business account to create a fundraiser, encouraging your supporters to donate to your cause directly on Instagram.

  • Instagram donations

    Instagram allows eligible charities and their supporters to raise money for charities directly on Instagram in a few ways – a profile donate button, donation sticker in Stories and live donations.

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Fees and eligibility

Charities using Facebook's payment platform to process donations pay no fee – 100 per cent of the donations go to the charity. Learn more.

Facebook Payments

Facebook uses Facebook Payments to process donations through our charitable giving tools. Charitable organisations in selected countries are eligible to sign up. Learn more about eligibility.

Network for Good

Donations to US-based charities that aren't using Facebook Payments are made through Network for Good's donor-advised fund, a 501c3 charity (EIN: 68-0480736).

Network for Good's donor-advised fund is accredited by the Better Business Bureau Wise Giving Alliance and meets all 20 of its standards for charity accountability. Your donation is governed by Network for Good's Charitable Solicitation Disclosures. Read more on how their donor-advised fund works.

Learn more about when donations distributed through Network for Good's donor-advised fund are paid to charities.

Resources and next steps