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Social Impact Partnerships at Facebook - Fundraising, Crisis Response, Health & Mentorship
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Birthday Fundraiser
Make your Birthday even more meaningful
Every day more than 45 million people give birthday wishes on Facebook, which is why we’re excited to give people the opportunity to create fundraisers for their birthday and make it even more meaningful.
We’ve seen people using Facebook to dedicate their birthday and raise money for the causes they care about. For those in the US, we’ve made it easier to do this by giving people and public figure Pages the opportunity to create a fundraiser for their birthday directly on Facebook.
About Birthday Fundraisers
Two weeks before their birthday, people will see a message from Facebook in their News Feeds giving them the option to create a fundraiser for their birthday. They can create a fundraiser for any of the 750,000 US nonprofits available for fundraising on Facebook. Creator’s friends will receive a notification inviting them to support the cause in honor of their friend’s special day.
How-to Create a Birthday Fundraiser
1. Select the Cause You Care About
2. How Much Do You Want to Raise?
3. Tell Your Story
4. Pick a Cover Photo
5. Congratulations your fundraiser has been published! Invite your friends.
6. Match Donations
7. Match Amount
Birthdays have always been a special part of Facebook, and we hope to continue providing you with a variety of birthday fundraising experiences that make celebrating on the platform fun and meaningful for you and your friends.
On his 30th birthday, the Golden State Warriors guard and two-time NBA Champion Stephen Curry raised $82K to fight malaria.
By dedicating his birthday to War Child UK, Sam Smith raised over £23K to protect, educate, and stand up for children torn apart by war.
Recommended Best Practices
- Identify charities that are aligned with your philanthropic goals.
- Leverage a dedicated community across multiple channels and platforms to drive awareness to your Facebook Page fundraiser early in the campaign.
- Involve your audience—interact with fans on your fundraiser page to incentivize and get fans excited about the goal.
- Schedule a live video to talk to your fans about the cause and why it matters to you.
- Monitor the donations and give updates on fundraising progress. Increase goals when necessary.
- Reveal “milestones,” and encourage sharing to incentivize giving.
- Say thanks! Be sure to thank your supporters early and often.