Need account support? Get help directly from our team.
Social Impact Partnerships at Facebook - Fundraising, Crisis Response, Health & Mentorship
Powerful tools that improve people's lives
The donate button is a quick way for people to donate to your organization without leaving Facebook. You can add the donate button to your Page and posts, making it easy for supporters to contribute in a few steps.
With millions connected to nonprofit Pages, Facebook can be a powerful place to motivate people to give to the causes they care about.
Any nonprofit can drive people to donate on a website of their choice using a donate button on their Page header or ads.
Go to your nonprofit page (Must be a page Admin)
*Donate button page header directly through Facebook is currently available to US/EMEA on-boarded organizations
Must be on-boarded to Facebook Payments – Charitable organizations based in select countries are eligible to apply, Sign up here.
To promote a post with donate button, you can create an Ad or boost an existing post. Your Page’s category must be set to “Non-Profit Organization” in order to view the Donate Now call-to-action button in Ads Manager.
Make donation-appeal testing a regular part of your strategy. This will ensure your best content is ready to roll out in time for the busy giving season. Try testing and experimenting with audience targeting, copy length, and the donation ask.
Don’t use broad numbers. Be specific about the difference a five, ten, or fifteen dollar contribution can make. And consider testing smaller donations.
Through testing, one nonprofit found that they increased donations by putting the full story right in the post and using the Donate button.
Maybe your cause is top-of-mind at the moment or your it aligns with a specific time of year, these could be the best times to ask for donations. Think of when you can create a sense of urgency and relevancy to invite your supporters to give?