Where are these donation features available?
See a list of countries where nonprofit fundraising tools are available on Instagram.
Will nonprofits be charged any fees? Will Instagram make money from donations?
No, we will waive all nonprofit fundraising fees, so 100% of what’s donated via the donation sticker goes to the benefitting nonprofit. Instagram/Facebook will not make any money from the donations.
How much can people donate?
People can donate between $5 to $2500 per contribution. They can also donate multiple times to a fundraiser.
How will I know if people have donated to my fundraiser?
For stories, swipe up on your story to view the total amount raised and donations made by each person. You’ll receive an activity notification when someone has donated to your fundraiser. If you have more than 10k followers, you will only receive notifications from people you are following who are also following you. A total amount raised notification will be sent after a fundraiser story expires and if it raised more than $0. For Live donations tap the “view” button to see your donation activity.
How does my nonprofit receive donations made on Instagram?
Once money raised for your organization reaches the $100 or equivalent minimum donation payout amount, it becomes eligible for a payout. Funds will roll over until the payout amount reaches the $100 threshold per nonprofit. Payouts take 2 weeks to process and will occur bi-weekly as an ACH or direct deposit to your organization’s bank account.
How can I make sure my fundraiser continues even after my story expires?
The fundraiser will last for 24 hours on one story unless you add the story to your profile as a highlight. Adding the story to your profile as a highlight will allow people to continue donating to your fundraiser until you delete the story. If you want to post a fundraiser on multiple stories, you will need to go through the creation process again.
Do people get a notification of how much they raised before their sticker ends?
You can swipe up on your story to view the list of people who donated, how much they donated, and the total amount raised. You’ll also get a notification on the total amount you raised after your fundraiser story expires (if you raised more than $0).