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Social Impact Partnerships at Facebook - Fundraising, Crisis Response, Health & Mentorship
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Live With Donate Button
Connect directly with people who care.
Facebook Live with donate button lets people, public figures and Pages raise money for a cause through a live video stream.
Features
Live API
The Live API is ideal for larger events. You’ll be able to bring in video from multi-camera setups and programmatic sources such as games or screencasts.
Scheduled Live
Activating a Scheduled Live on Facebook notifies your audience that the verified Page plans to go Live on Facebook on a certain date, allowing supporters to subscribe to receive a notification.
Save Recording
Once finished, your Live video will publish in entirety to your Facebook Page, allowing supporters to discover the video later.
Attach a Fundraiser
Attach any existing Facebook Fundraiser to a Live video to collect donations for that Fundraiser.
Off Facebook Support
Supporters without a Facebook account can now view your Live videos. Schedule your Live and share the provided URL.
Audio-Only and Closed Captions
Viewers with limited internet can choose an audio-only option. Choose to have automatic closed captions for the hearing impaired or those who prefer to read.
How-To
To add a donate button to a live video using Live Producer on Desktop:
- Enter Live Producer as a Page Admin from any Live entry point.
- Click the Raise Money icon in left-hand side description box.
- Select a nonprofit or fundraiser for people to donate to. All nonprofits receive 100% of the money you raise.
- Select Go Live.
When you go live, a Donate button will be visible at the bottom of your Live video. This allows your viewers to donate directly from the video as they watch, or after you post the video to your Page. People will also be able to see how much money has been raised.
To add a donate button to a live video using the Facebook for iOS app:
- Tap Live at the top of your Page.
- Tap the Raise Money button at the bottom.
- Select a nonprofit or fundraiser for people to donate to. All nonprofits receive 100% of the money you raise.
- Tap Start Live Video.
In earlier versions of the app, you may need to follow these steps instead:
- Tap Live at the top of your Page.
- Tap the "..." in the top right corner.
- Tap Add a Donate Button.
- Select a nonprofit or fundraiser for people to donate to. All nonprofits receive 100% of the money you raise.
- Tap Start Live Video.
When you go live, a Donate button will be visible at the bottom of your Live video. This allows your viewers to donate directly from the video as they watch, or after you post the video to your Page. People will also be able to see how much money has been raised.
To add a donate button to a live video using the Facebook for Android app:
- Tap Live at the top of your Page.
- Tap the Raise Money button at the bottom.
- Select a nonprofit or fundraiser for people to donate to. All nonprofits receive 100% of the money you raise.
- Tap Start Live Video.
When you go live, a Donate button will be visible at the bottom of your Live video. This allows your viewers to donate directly from the video as they watch, or after you post the video to your Page. People will also be able to see how much money has been raised.
Recommended Best Practices
- Make sure you have a strong internet connection.
- If possible use a tripod and microphone. This will help make sure your broadcast has good quality audio and video.
- Create content that educates and inspires. Tell the story of your organization and why this cause matters.
- Reveal a special experience. Go behind the scenes at your organization or an event, create a carousel of special guests, encourage viewers that stay tuned, or reveal something new to your audience.
- Tap into influencers. If it’s not possible to have an influencer or public figure on camera, then see if they will join the chat to encourage people.
- Share and schedule your Live video. Ask others to share your Live video to help you drum up momentum, and be sure to build up your video before its release to increase awareness and potential viewers. All verified Pages on Facebook can activate a Scheduled Live. Activating a Scheduled Live on Facebook notifies your audience that the verified Page plans to go Live on Facebook on a certain date, allowing supporters to subscribe to receive a notification on their Facebook app when the organization ultimately goes Live. Activating a Scheduled Live prior to your Live with Donate post can help you build anticipation for your Live video, and supporters can start donating even before the Live video begins.
- Interact with your audience. Encourage people to contribute, comment, and share your Live video. Involve viewers by thanking them, and acknowledge them by name.
- Go live for a while. The longer you’re live, the higher the potential engagement, and opportunity for donations. A live video can last up to 8 hours.
- Keep the momentum going. Announce to your supporters when you reach a funding goal, ask them to vote with their dollars, and encourage matching opportunities.
- Call out the location of the Donate button. This is a new experience for the viewer, and it’s important to explicitly call out the location of the Donate button during the Live video so they don’t miss it. For example, “You can support by clicking the Donate button in the right-hand corner in this Live video!"
- Maximize online and offline activations. Involve a virtual community of donors with in-person events. If you are broadcasting live on Facebook at an event that’s accessible to your supporters, encourage them to show up in person and bring their friends.
- Present a strong call-to-action. Giving people a milestone to work toward can help rally the crowd behind a common monetary goal.
- Report impact. Close the loop and continue to engage your fans online so the excitement from your fundraising event stays with people and continues to keep them engaged. Report and celebrate the impact that their donations had on advancing your nonprofit’s mission.
- Say Thanks. Thank the supporters who viewed your Live video and donated, and share next steps you'll be taking.
- Share your live on other channels.
- Take advantage of people’s interest in moment-centric content. What value does your organization have to bring to an audience, right now?
- Show people behind the scenes of your programs to see the impact of your programs in real-time.
- Have a staff member report on the progress of your work and field questions.
- Amplify the reach of in-person events by broadcasting the event to your Page followers.
- Have supporters add a donate button or fundraiser to their live videos to raise money for your nonprofit through their broadcast.
- Have celebrities or influencers in your community go live on your behalf to reach new audiences.
Eligibility & Requirements
- The broadcaster of the Live video must be an admin of the Facebook Page.
- The broadcaster must have the latest version of Facebook or Pages Manager app in order to go Live.
- Public Figures may also leverage API partners to produce a Live video on Facebook: Telescope, Grabyo, Wirecast (by Telestream).