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Social Impact Partnerships at Facebook - Fundraising, Crisis Response, Health & Mentorship
Powerful tools that improve people's lives
Page fundraiser
Set up a dedicated fundraising Page and unite around a fundraising goal.
Now all US-verified charity Pages can create or donate to a fundraiser from their Facebook Page. Whether your goal is to respond to a current event, raise money for a specific programme or generally support your cause, your supporters can donate to your fundraiser directly on Facebook in a few simple clicks.
Sign up for charitable giving tools
Page fundraiser features
Matching donations
Pledging to match donations is a way to motivate friends, fans and consumers to donate.*
No fees
Facebook charges no fees on donations made to charities using Facebook Payments.
Thank you tool
Interact with and thank the people who've created fundraisers on behalf of your organisation.
Unique URL
Every landing page has a unique URL that can be used anywhere: in email marketing, Facebook posts, your website or other channels.
Payment and reporting
Detailed information about payment, payout and reporting processes for fundraising.
*Verified charity Facebook Pages in the US can pledge to match donations to their Page fundraiser by up to USD 2,500. Learn more
Giving season is here!
Get your 2020 fundraising guide today.
How-to
1. From a desktop, visit: facebook.com/fundraisers/.
2. Click Raise money.
3. When asked Who are you raising money for?, select Charity
4. Select your desired charity by searching for the name in the search bar
5. Click the drop-down prompt under Who is organising the fundraiser?
In the drop-down, the person creating the fundraiser will see their personal profile, along with any other Pages that they admin which have been approved to create fundraisers. Select the Page you want to create the fundraiser from.
6. Add a fundraising goal, currency and deadline, and then click Next.
7. Fill in the title and description of your fundraiser, and click Next.
8. Lastly, pick a cover photo, click Create and your fundraiser will be live to the public
- On a desktop, create a fundraiser for your charity from your organisation's Facebook Page
- Click the … More button on your fundraiser and click Match donations
- Click Choose pledge amount.
- Select the currency amount that your organisation wishes to pledge, or click Other to enter your specific match amount.
- Enter your payment source and click Schedule Payment to confirm your pledge amount.
- Click Done to exit this screen.
Build momentum
Supporters can easily donate and share their fundraiser with others directly on Facebook in just a few taps. Learn more about supporter fundraisers.
Recommended best practices
- Tap in to a dedicated community across multiple channels and platforms to drive awareness to your Facebook Page fundraiser early in the campaign.
- Involve your audience Interact with supporters on your fundraiser Page to incentivise and get fans excited about the goal.
- Schedule a live video to talk to your supporters about the cause and why it matters to you.
- Monitor the donations and give updates on your fundraising progress. Increase goals when necessary.
- Offer to match donations made to your fundraiser to incentivise giving.
- Reveal "milestones" reached and encourage sharing.
- Say thanks! Remember to thank your supporters early and often.
Eligibility and requirements
- Page fundraisers are only available in select regions –see eligibility.
- Fundraiser creators must be an admin of the Facebook Page.
- Page fundraisers can only be created on desktop.