Giving Season is here! Get your step-by-step guide to fundraising success.
Social Impact Partnerships at Facebook - Fundraising, Crisis Response, Health & Mentorship
Powerful tools that improve people's lives
Nonprofit fundraisers let people raise money for your nonprofit on Facebook. Your supporters can set up a dedicated fundraising page to share their story, tell others about your mission and rally around a fundraising goal.
Create a Fundraiser
We believe that fundraising is for everyone. Even if your supporters have no previous fundraising experience, our fundraising tools make it easy for them to inform and inspire friends and families, and work together to raise money for
your cause.
We give supporters the tools to set up a dedicated fundraising page, so people can donate directly from Facebook.
We don’t charge fees on fundraisers for nonprofits and have removed our platform fee for personal fundraisers.
Download reports to see fundraiser activity or visit your fundraiser landing page to access fundraiser pages.
Share these instructions with your supporters to help them create a fundraiser on your behalf.
To create a fundraiser for a charitable organization, all you need to do is:
People can now invite friends to manage a Fundraiser together, helping to expand their network of supporters. Just like you can add a co-admin or moderator to a Facebook Group or a co-host to your Facebook Event, you can now add up to three friends as organizers of your Fundraiser to help you manage it and rally more supporters to reach your goals.
People often pledge to match donations to their Facebook Fundraisers, and we wanted to make that easier. Now people who create Fundraisers can pledge to match donations up to the amount they choose, from $5 to $2,500, helping them build momentum for their cause. This feature is currently available in the U.S. and internationally for your supporter Profile, and U.S. only for an organization’s Page.
People often dedicate their birthday to support a cause, and we’ve seen people using Facebook to raise money for causes they care about. For those in the US, we’ve made it easier to do this by giving people, public figures, and brand Pages the opportunity to create a fundraiser for their birthday directly on Facebook.
Your fundraiser landing page is a place where people can create a fundraiser for your nonprofit, see existing fundraisers from other supporters and learn how Facebook fundraisers work. Every landing page has a unique URL that can be used anywhere: in email marketing, Facebook posts, your website or other channels.
You can find an approved organization’s customized nonprofit landing page by going to https://www.facebook.com/fund/alias. This link automatically opens up fundraiser so it’s just a few clicks for a supporter to launch a fundraiser on your behalf. For example, Feeding America would go to: https://www.facebook.com/fund/FeedingAmerica/.
Page Admins can thank fundraiser creators with a thank you post directly on their fundraiser page. Your thank you post will appear on the the creator’s fundraiser page. Admins can also comment on donation Stories, to thank donors as well as the fundraiser creator.