tools and solutions
Get started and fundraise
Accelerate your impact with Meta technologies.
People of all ages and backgrounds around the world come together online to connect, build communities, support one another and inspire acts of kindness. Together, we can do more for the greater good. Discover how your charity can use our tools and the power of a collective community to advance your cause.
3.45 billion people were active on Facebook, Instagram, WhatsApp or Messenger on a monthly basis as of 31 March 2021.1
Through periods of uncertainty and change, social media remains a constant that enables people to stay connected, gather information, share stories and find new opportunities.
Even when real world events and circumstances keep people apart, social media helps bring us together.
Helping charities make a bigger impact.
Charitable organisations play a vital role in society and are an important part of our community.
Our mission is to accelerate the social sector’s ability to drive meaningful, positive social change.
More than 480 million people around the world are connected to a charity page on Facebook.2 And we're just getting started.
The impact can be astounding.
Over 100 million fundraiser organizers and donors have raised more than $6 billion globally for causes they care about on Facebook and Instagram alone.
Your non-profit can use Meta tools to:
- Connect with supporters.
- Fundraise.
- Build and grow communities.
- Raise awareness.
- Share information and stories.
- Recruit volunteers and staff.
- Mobilise volunteers.
- Serve beneficiaries.
- Celebrate successes.
Build an online community.
An online community of supporters who believe in your cause can have tremendous real-world impact.
Beyond simply connecting people, online communities can empower them to take action.
"Charities can utilise the power of social media to connect with people from across the world, increase their level of engagement and inspire people to take action by getting involved with their causes."
- Dr. Rho, Founder at National Charity Minority Association
Raise awareness
Before you can work to advance your cause, you need to make people aware of it.
Connecting with people where they're congregating online can help spread the word about the work you're doing, the people you're helping and the communities you're servicing.
Building and growing online communities enables you to reach more people with your message and your mission.
Mobilise volunteers
Many charitable organisations rely on the hard work of volunteers. However, finding, managing and mobilising volunteers can be challenging. Meta tools such as Volunteering, Workplace for Good, Facebook Events, Groups and WhatsApp are an effective way to recruit volunteers and employees, provide leadership and engage them to help plan and execute events in the real world.
Serve beneficiaries
You can use social media to connect not only with donors and supporters, but also with the people you serve – your beneficiaries, constituents, clients or members.
Meta technologies can give you new ways to reach your audiences and make a greater impact.
Achieve real-world results
Gather resources, plan and execute campaigns to advance your work using online platforms.
Whether it's providing people with mental health support or connecting them to a community of peers they didn't know existed, online communities can lead to action and real-world impact.
Fundraise
A lot of your fundraising can be supported or run online. Galas, events, challenges, walks and runs can all be organised, promoted and even entirely hosted online.
We provide the tools you need to help enable supporters to get involved and make donations online.
Get inspired.
"My group went from almost shutting down due to lack of donations to making over $50K a year just by using the donate button through Facebook on every post. It is the easiest way for people to donate and people will only take what is fast and easy."
"$50K may not sound like a lot but for my small group of 16,000 people it is."
- Ramona Ruhf, The Dollar Club
"Facebook fundraising tools help our organisation to grow a bit more every year.
Our organisation had our most successful campaign (Christmas in July) this past month – and reached our goal within 26 hours! We ended up receiving nearly double the amount of donations of our original target.
We are able to share information about our organisation, fundraise and increase our impact in the community only because we can utilise social media with low to no advertising costs."
"Every dollar raised helps to grant more holiday wishes for families caring for loved ones who have special needs."
- Jo-Ann Kucharski Turning, Special Wants
Do more with Meta technologies.
You can use Facebook, Instagram, WhatsApp and Messenger individually or together as part of your holistic digital strategy.
Facebook
Your charity can use Facebook to raise awareness, raise funds, mobilise volunteers, serve beneficiaries and achieve real-world results. Free Facebook tools such as Pages, Groups and Fundraising, can help you reach your goals and advance your cause.
Instagram
This free photo and video sharing app can help your charity fundraise, raise awareness, connect with supporters and so much more. It's a great way to showcase the work you're doing through pictures and videos and inspire people to get involved with your cause.
WhatsApp
WhatsApp is a fast, simple and reliable way to message anyone in the world. The app is free to download and can be a valuable tool to keep the lines of communication open between your organisation and your supporters.
Messenger
Messenger enables people to conveniently and privately connect with one another on mobile and desktop devices. All Facebook charity Pages have access to Messenger. You can use this free messaging service as another way to connect with your community.
![[default alt]](https://scontent-iad3-2.xx.fbcdn.net/v/t39.8562-6/267770634_652404355787677_6422194292282784408_n.jpg?_nc_cat=108&ccb=1-7&_nc_sid=6825c5&_nc_ohc=Ae_B9BBtl7UAX9oo7mW&_nc_ht=scontent-iad3-2.xx&oh=00_AT_iinHUGaq9GtYrKtjaIDe2iTlDvAQcTre61kzWcaqeLA&oe=62C0D1E7)
0 0
Your charity can use Facebook to raise awareness, raise funds, mobilise volunteers, serve beneficiaries and achieve real-world results. Free Facebook tools such as Pages, Groups and Fundraising, can help you reach your goals and advance your cause.
![[default alt]](https://scontent-iad3-2.xx.fbcdn.net/v/t39.8562-6/267623254_253245953575758_2905460114804784236_n.jpg?_nc_cat=108&ccb=1-7&_nc_sid=6825c5&_nc_ohc=OwQb6sQqLYkAX8raYnB&_nc_ht=scontent-iad3-2.xx&oh=00_AT997YhNdpGTYyTZGTV7g3FrIZAv0m320IqI-DD-H2cfiQ&oe=62BF5EFF)
0 0
This free photo and video sharing app can help your charity fundraise, raise awareness, connect with supporters and so much more. It's a great way to showcase the work you're doing through pictures and videos and inspire people to get involved with your cause.
![[default alt]](https://scontent-iad3-2.xx.fbcdn.net/v/t39.8562-6/267487989_312133477468670_3380794251365679939_n.jpg?_nc_cat=110&ccb=1-7&_nc_sid=6825c5&_nc_ohc=yzrOfTIHSJEAX-zgamC&_nc_ht=scontent-iad3-2.xx&oh=00_AT8Jq-mSlvjEgh-iNzi6CnRkyQs2CIhY7rZ1HWkyUel7sw&oe=62BFFD18)
0 0
WhatsApp is a fast, simple and reliable way to message anyone in the world. The app is free to download and can be a valuable tool to keep the lines of communication open between your organisation and your supporters.
![[default alt]](https://scontent-iad3-2.xx.fbcdn.net/v/t39.8562-6/266869644_610999283347905_3393814882391605184_n.jpg?_nc_cat=111&ccb=1-7&_nc_sid=6825c5&_nc_ohc=9ruNEPUXOSMAX_D4OBO&_nc_ht=scontent-iad3-2.xx&oh=00_AT_UOCturM4sdOQZEXrRmqMYBnQTvAAo45usXDP7wxpwhg&oe=62C04CAE)
0 0
Messenger enables people to conveniently and privately connect with one another on mobile and desktop devices. All Facebook charity Pages have access to Messenger. You can use this free messaging service as another way to connect with your community.
Do more with Meta technologies.
You can use Facebook, Instagram, WhatsApp and Messenger individually or together as part of your holistic digital strategy.
Be part of our community.
Join the one million+ followers of the Charities on Facebook Page for inspirational stories and tips and to build a community with your peers.
[1] Facebook Internal Data; 2018
[2] Facebook Internal Data; March 2021
![[default alt]](https://scontent-iad3-2.xx.fbcdn.net/v/t39.8562-6/268196269_3201749113398384_4339219224036731595_n.png?_nc_cat=104&ccb=1-7&_nc_sid=6825c5&_nc_ohc=C49RECaqndEAX_Kw3oI&_nc_ht=scontent-iad3-2.xx&oh=00_AT9FqDADuV9Lsfq1ne6D7gR0--r4XySYsz0aKOwUxE5KMA&oe=62C0329D)