Your nonprofit can use Meta technologies to reach more people and build and grow an online community of supporters. Engage your community to raise awareness, fundraise, recruit and mobilize volunteers and accelerate your impact.
A recent global survey revealed that 72% of people see communities existing online as much as offline . In this digital age, there’s an online community for just about everyone.
Activists, environmentalists, entrepreneurs, cancer survivors, animal lovers - people with common interests and experiences are connecting in online communities.
Online communities provide a source of support and sense of belonging - especially for those living in more remote areas or in circumstances that make it harder to connect in person.
USE THE FOLLOWING STRATEGIES TO HELP YOU GROW YOUR NONPROFIT’S ONLINE COMMUNITY:
In addition to building a community on your Facebook Page and Instagram Business account, you can make connections, learn from peers and spread the word about your cause through Facebook Groups.
Facebook Groups are places where people with a common interest can connect with each other, share information, plan to participate in events and accomplish things together online or in the real world. For example, there are Facebook Groups for mental health, disaster relief and many other important issues.
It’s easy to find other Facebook Groups. If you find a Group with a similar cause or mission, it can be a great opportunity to learn from each other, start a conversation in that Group and write a post to raise awareness about your own organization and Facebook Page.
You can also consider starting your own Facebook Group to build a community and engage with your supporters or beneficiaries.
FOLLOW THESE STEPS TO SET UP A NEW FACEBOOK GROUP:
CONNECT MEMBERS TO EACH OTHER TO BUILD STRONG TIES IN YOUR COMMUNITY. HERE ARE SOME WAYS YOU CAN GET STARTED:
REGARDLESS OF WHETHER YOU ARE JOINING A GROUP OR STARTING YOUR OWN, HERE ARE A FEW WAYS TO GET THE MOST OUT OF THEM:
Once you have a foundation in place, there are other ways to continue expanding your community. Learn more about building communities.
Making it easier for people and organizations to request or offer help in their community.
Your organization can find volunteers of any skill level for shifts on certain days and times. When people sign up, they provide their email or request to be contacted via Facebook Messenger and are sent reminder notifications automatically. Your volunteer opportunities appear publicly on your Page, on the Community Help hub and are shareable across Facebook.
“The power of Facebook fundraising tools is vital in our mission to save veteran lives. Leveraging tools like groups and fundraisers have helped us grow our digital revenue by more than 300% year-over-year, which - most importantly - empowered us to double our program services over that time. Our partnership with Facebook is truly helping us save more lives faster.”
- Tina Starkey, Stop Soldier Suicide
Draw inspiration from other successful Facebook campaigns.
Visit our resource center for additional tips and tools to help you manage and grow your community.