To make it easier for you and your community to raise money on Facebook and Instagram, we’ve built free tools to help you collect donations and enable supporters to fundraise for your nonprofit. Nonprofits using Meta Pay to process donations pay no fee — 100% of the donations go to the charity.
Discover the suite of tools available to support your nonprofit’s fundraising
efforts. Start on this page to find out how to fundraise on Facebook.
Go here to search tools available by country.
By signing up to collect donations directly on Facebook and Instagram, your nonprofit can access and use our fundraising tools, see detailed fundraising analytics, and allow people to easily give to your organization.
The Donate button is a quick way for people to give funds to your organization without leaving Facebook. You can add the Donate button to your Facebook Page and posts, making it easy for supporters to contribute in just a few steps. Before you can add a Donate button, you’ll first need to sign up for Meta Pay.
IF YOU ARE THE ADMIN, FOLLOW THESE STEPS TO ADD THE DONATE BUTTON TO YOUR NONPROFIT PAGE:
IF YOU ARE THE ADMIN, FOLLOW THESE STEPS TO ADD THE DONATE BUTTON TO YOUR NONPROFIT POST:
Live videos are an easy and powerful way for you to reach, engage with and inspire your supporters.
Your live video can be as long as 8 hours (for example if you’re broadcasting a live event) and will appear on your Facebook Page where your supporters and followers can see it. You can include a Donate button or link to your Nonprofit Page Fundraiser from your Facebook live video to raise money for your cause in real-time. Get creative and make your videos more fun and engaging with tools like filters, themes and effects.
FOLLOW THESE STEPS TO GO LIVE:
When you go live, a Donate button will be visible at the bottom of your video. This allows your viewers to donate directly from the video as they watch live, or after you’ve posted the video to your Page. People will also be able to see how much money has been raised.
FOLLOW THESE STEPS TO ADD A DONATE BUTTON USING THE FACEBOOK APP:
You can also connect a live video to an existing nonprofit fundraiser to extend its reach. If you have created a fundraiser from your Page, you (or a public figure, brand or individual) can drive donations to that same fundraiser through Facebook Live. While open, the fundraiser total will appear in the live video.
FOLLOW THESE STEPS TO ADD A FACEBOOK FUNDRAISER TO A LIVE VIDEO USING THE FACEBOOK APP:
THERE ARE CERTAIN ELIGIBILITY REQUIREMENTS THAT MUST BE MET IN ORDER TO POST A LIVE VIDEO TO YOUR PAGE:
Supporter fundraisers are created by people on behalf of a nonprofit.
Once your organization has signed up for our fundraising tools, supporters can set up a fundraiser on your behalf at any time.
For example, someone could set up a fundraiser instead of asking for gifts to celebrate a birthday, or to make a difference in a time of crisis such as a natural disaster. As part of the fundraiser, they can tell others why they support your cause to amplify its impact.
HERE ARE SOME TIPS TO HELP MAKE SUPPORTER FUNDRAISERS EVEN MORE SUCCESSFUL:
Using Facebook fundraising tools can help you raise money for your
nonprofit. Follow these best practices to maximize your goals.
Whether your goal is to respond to a current crisis or raise money for your cause, these best practices can help you during and after your fundraising campaign.
FOCUS ON CONNECTING AND ENGAGING WITH YOUR SUPPORTERS:
CELEBRATE YOUR ACHIEVEMENTS WITH YOUR COMMUNITY:
Facebook Live with a Donate button or fundraiser.
A vital social media best practice for nonprofits is to acknowledge and thank those who took the time to gather funds and create campaign awareness. This best practice nourishes long-term community building and strengthens supporter trust.
The fundraising Thank You tool is a simple and effective way for nonprofits to express gratitude towards nonprofit supporters.
The Automated Thanking feature will populate a pre-programmed Thank You comment under the supporter fundraiser approximately three hours after the fundraiser’s creation.
Tip: The Automated Thanking feature is a great tool for Admins of high volume Pages who want to ensure they never overlook showing gratitude to a fundraiser creator.
You can use Facebook’s Fundraiser Insights Dashboard to measure the progress of your fundraising campaigns and donations made to your organization. The information within the dashboard is updated in real time.
To access Facebook’s Fundraiser Insights Dashboard, click ‘Fundraisers’ and then select ‘Insights.’