Tools & solutions
Get started & fundraise
Fundraise on Facebook.
To make it easier for you and your community to raise money on Facebook and Instagram, we’ve built free tools to help you collect donations and enable supporters to fundraise for your nonprofit. Nonprofits using Meta Pay to process donations pay no fee — 100% of the donations go to the charity.
Fundraising for nonprofits.
Discover the suite of tools available to support your nonprofit’s fundraising
efforts. Start on this page to find out how to fundraise on Facebook.
Go here to search tools available by country.
Nonprofit Page Fundraiser
By signing up to collect donations directly on Facebook and Instagram, your nonprofit can access and use our fundraising tools, see detailed fundraising analytics, and allow people to easily give to your organization.
How to set up a Facebook Nonprofit Page Fundraiser:
- From a desktop, go to your nonprofit Page and click on the 'Fundraiser Tab'.
- Look for 'Create a Fundraiser', and click 'Raise Money'.
- Add a fundraising goal, currency and deadline, then click 'Next'.
- Fill in the title and description of your Fundraiser, and click 'Next'.
- Pick a cover photo and click 'Create'.
Donate button
The Donate button is a quick way for people to give funds to your organization without leaving Facebook. You can add the Donate button to your Facebook Page and posts, making it easy for supporters to contribute in just a few steps. Before you can add a Donate button, you’ll first need to sign up for Meta Pay.
How to add the Donate button to your Page:
IF YOU ARE THE ADMIN, FOLLOW THESE STEPS TO ADD THE DONATE BUTTON TO YOUR NONPROFIT PAGE:
- Go to your nonprofit Page.
- Select (+) to add a button. If you already have a CTA button, hover over it and select the ‘Edit’ button.
- Select ‘Donate’ to let people donate directly through your Facebook Page. You’ll need to sign up for Meta Pay.
- Select ‘Finish’.
How to add the Donate button to your Facebook post:
IF YOU ARE THE ADMIN, FOLLOW THESE STEPS TO ADD THE DONATE BUTTON TO YOUR NONPROFIT POST:
- Start creating a post on your Page.
- Go to Add to your post and select ‘Raise Money’.
- Enter the nonprofit you want to raise money for and select it from the menu.
- Add a photo.
- Select ‘Continue’.
- Select ‘Publish’.
Facebook Live
Live videos are an easy and powerful way for you to reach, engage with and inspire your supporters.
Your live video can be as long as 8 hours (for example if you’re broadcasting a live event) and will appear on your Facebook Page where your supporters and followers can see it. You can include a Donate button or link to your Nonprofit Page Fundraiser from your Facebook live video to raise money for your cause in real-time. Get creative and make your videos more fun and engaging with tools like filters, themes and effects.
Going live from your Facebook Page.
FOLLOW THESE STEPS TO GO LIVE:
- From your News Feed, select ‘Pages’ in the left menu.
- Go to your Page.
- Select ‘Live’ next to Create.
- Select ‘Use Stream Keys’ below Get Started and then ‘Camera’ to use a web camera for your video.
- In the left menu, select whether you’d like to ‘Go Live Now’ or ‘Schedule a Live Video for a future time and date’.
- Add a title and description to your Live video. Here you can also check in to a location, or add a feeling or activity.
- Select ‘Go Live’ in the bottom left.
Live with Donate button.
When you go live, a Donate button will be visible at the bottom of your video. This allows your viewers to donate directly from the video as they watch live, or after you’ve posted the video to your Page. People will also be able to see how much money has been raised.
FOLLOW THESE STEPS TO ADD A DONATE BUTTON USING THE FACEBOOK APP:
- Tap ‘Live’ at the top of your Page.
- Tap the ‘Raise Money’ button at the bottom.
- Enter the charity you want to raise money for and select it from the menu.
- Tap ‘Start Live Video’.
Live with Fundraiser.
You can also connect a live video to an existing nonprofit fundraiser to extend its reach. If you have created a fundraiser from your Page, you (or a public figure, brand or individual) can drive donations to that same fundraiser through Facebook Live. While open, the fundraiser total will appear in the live video.
FOLLOW THESE STEPS TO ADD A FACEBOOK FUNDRAISER TO A LIVE VIDEO USING THE FACEBOOK APP:
- Tap ‘Live’ at the top of your Page.
- Tap the ‘Raise Money’ button at the bottom.
- Enter the charity you want to raise money for and select it from the menu.
- Tap ‘Start Live Video’.
Eligibility and requirements:
THERE ARE CERTAIN ELIGIBILITY REQUIREMENTS THAT MUST BE MET IN ORDER TO POST A LIVE VIDEO TO YOUR PAGE:
- The broadcaster of the live video must be an admin of the Facebook Page.
- The broadcaster must have the latest version of Facebook or Pages Manager app in order to go live.
- Public figures may also leverage API partners to produce a Live video on Facebook via Telescope, Grabyo, or Wirecast (by Telestream).
Fundraising for
nonprofit supporters.
Supporter fundraisers
Supporter fundraisers are created by people on behalf of a nonprofit.
What are supporter fundraisers?
Once your organization has signed up for our fundraising tools, supporters can set up a fundraiser on your behalf at any time.
For example, someone could set up a fundraiser instead of asking for gifts to celebrate a birthday, or to make a difference in a time of crisis such as a natural disaster. As part of the fundraiser, they can tell others why they support your cause to amplify its impact.
Tips to encourage supporter fundraisers.
HERE ARE SOME TIPS TO HELP MAKE SUPPORTER FUNDRAISERS EVEN MORE SUCCESSFUL:
- Share high-impact supporter fundraisers on your organization’s Page. Celebrate the money raised but also tell your followers that they, too, can create a fundraiser to support your cause.
- Thank supporters and let them know about the impact the money raised will have on your cause.
- Promote supporter fundraisers in your Facebook Posts, on marketing materials, on your website, and any other channels you use. Approved organizations can find a customized nonprofit landing page by going to https://www.facebook.com/fund/[alias]. This link automatically opens up a fundraiser, so it takes just a few clicks for a supporter to launch a fundraiser on your behalf. For example, UNICEF would go to: https://www.facebook.com/fund/UNICEF/. Tracking links can provide greater insight into how supporters are finding you, and richer analytics to help you make adjustments and get better results.
Best Practices
Using Facebook fundraising tools can help you raise money for your
nonprofit. Follow these best practices to maximize your goals.
Nonprofit fundraising campaigns
Whether your goal is to respond to a current crisis or raise money for your cause, these best practices can help you during and after your fundraising campaign.
During your campaign
FOCUS ON CONNECTING AND ENGAGING WITH YOUR SUPPORTERS:
- Like and comment on donations.
- Thank your supporters.
- Give updates and highlight milestones.
- Encourage sharing.
- If you reach your goal, increase it.
- Encourage supporter fundraisers.
- Schedule a Live Video.
After your campaign
CELEBRATE YOUR ACHIEVEMENTS WITH YOUR COMMUNITY:
- Say thank you.
- Celebrate the funds raised.
- Talk about how the funds will be used.
- Share an update on the impact the funds had on your cause.
Facebook Live with a Donate button or fundraiser.
Before going Live:
- Make sure you have a strong Internet connection.
- Use a tripod and microphone to ensure good audio and video quality.
- Create content that tells your organization’s story and inspires others to care about your cause.
- Reveal behind-the-scenes experiences to encourage viewers to stay tuned.
- Tap into influencers and experts relevant to your cause.
- If your event will be longer than 8 hours, you’ll need to split your broadcast into two or more parts.
- Share and schedule your Live video.
- Ask your supporters to share your upcoming Live video to help gain momentum.
- Build up excitement for your video before it’s released to increase awareness and potential viewers.
- If you have a verified Facebook Page, activate a Scheduled Live to notify your audience on the Facebook App about your upcoming Live video so viewers can subscribe to launch updates.
- Beware of using commercial music since it may be removed due to copyright infringement.
During Live:
- Interact with your supporters. Encourage your audience to contribute to, comment on and share your Live video. Involve viewers by thanking them by name.
- Go live for a while. The longer you’re live, the higher the potential engagement and opportunity for donations. A Live video can last up to eight hours.
- Keep the momentum going. Announce to your supporters when you’ve reached a funding goal, ask them to vote with their money and encourage matching opportunities.
- Errors may happen when live. Acknowledge any mistakes and respond to your audience. If you need to share an update about an error, pin the update as a comment.
- Highlight the location of the Donate button. This is a new experience for the viewer and it’s important to explicitly highlight where they can donate during the Live video.
- Maximize online and offline activations. If you are broadcasting on Facebook at an offline event, encourage your supporters to come out and participate in person and bring their friends.
- Include a strong call to action. Give viewers a milestone to work towards to help rally the crowd behind a common monetary goal.
After Live:
- Report impact. Continue to engage with your supporters online to keep up the excitement generated from your fundraising event. Report and celebrate the impact that their donations had on advancing your nonprofit’s mission.
- Say thanks. Thank the supporters who viewed your Live video and donated.
- Spread the word. Share your Live video on other channels and talk about any next steps.
Thank your supporters
A vital social media best practice for nonprofits is to acknowledge and thank those who took the time to gather funds and create campaign awareness. This best practice nourishes long-term community building and strengthens supporter trust.
Thank You tool
The fundraising Thank You tool is a simple and effective way for nonprofits to express gratitude towards nonprofit supporters.
- On your nonprofit Page, click on the 'Fundraisers' tab to see the list of fundraisers created on your behalf.
- Below any supporter fundraiser, click the button 'Say thanks'.
- Enter your appreciation note and then click on 'Post'.
- The Thank You post will appear on the fundraiser’s Page.
Automated Thanking feature
The Automated Thanking feature will populate a pre-programmed Thank You comment under the supporter fundraiser approximately three hours after the fundraiser’s creation.
GETTING STARTED
- Navigate to your nonprofit Page’s Setting, then click on 'Donation' to get to the Donation Settings.
- Toggle on/off the feature to enable sharing the provided message of thanks.
- Define the thanking message, which will be shared to new fundraiser creators.
- Press 'Save' to confirm the changes.
Tip: The Automated Thanking feature is a great tool for Admins of high volume Pages who want to ensure they never overlook showing gratitude to a fundraiser creator.
Insights
Keep tabs on your fundraiser in real time with Insights Dashboard.
You can use Facebook’s Fundraiser Insights Dashboard to measure the progress of your fundraising campaigns and donations made to your organization. The information within the dashboard is updated in real time.
To access Facebook’s Fundraiser Insights Dashboard, click ‘Fundraisers’ and then select ‘Insights.’
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