Your organization can use Facebook and Instagram to fundraise. Start here to find out how to leverage Instagram to help you raise money and awareness.
Setting up your
To begin fundraising on Instagram, set up an Instagram Business account
and link it to your Facebook profile. Follow these simple steps to get
To get the most out of Instagram, you need to convert your Instagram profile to a Business account for your nonprofit. Once you have a Business account, you’ll gain access to business features and Instagram Insights. These tools can help you better understand who is engaging with your nonprofit on Instagram.
Linking your Instagram and Facebook accounts lets you easily view and manage your messages, fundraising and content more efficiently.
FOLLOW THESE STEPS TO LINK YOUR ACCOUNTS:
There are several ways to fundraise on Instagram. You can create a
fundraiser and add it to a post, Stories, and Live. You can add a Support
button to your profile or create a Group Fundraiser, and encourage
supporters to raise money on your behalf.
Go here to search tools available by country.
This new button experience on nonprofit profiles allows people to see their nonprofit support opportunities in one easy-to-find place, enabling nonprofits to direct supporters to a singular call-to-action button. Once the Support button is clicked, people will see the option to create a fundraiser on your behalf, or make a donation.
Nonprofit Fundraiser is an ongoing way for nonprofits and their supporters to raise money for a cause.
Nonprofit Fundraisers can be attached to videos, carousels and image posts in Feed. The Nonprofit Fundraiser will be visible in the post and will be active for 30 days, but can be extended at any time. A link to an active fundraiser will also be added to the profile bio of the fundraiser creator.
Stories allow supporters to create 24-hour fundraisers on Instagram or for a longer period if added to Highlights. Your followers can add a Donation sticker in Stories to support your nonprofit.
Reels let you create and promote short, entertaining videos that are up to 60 seconds in length. Reels include multi-clip videos with audio, text overlays, effects and more. By starting or sharing a fundraiser in Reels, nonprofits and supporters can rally their community as well as reach beyond it to tap into new audiences.
FOLLOW THESE STEPS TO START A FUNDRAISER IN REELS:
When you share your Reel, the fundraiser will be created and attached to it. The fundraiser will also be automatically added to your profile bio and can be shared across any future Reels, posts, Lives, or Stories on Instagram.
If you have already created a nonprofit fundraiser or a Group fundraiser, you can attach it to your Reels by following these steps.
HOW CAN I MAKE REELS SUCCESSFUL:
Instagram allows nonprofits to strengthen their connections with their supporters in real-time with Instagram Live.
By adding a fundraiser in live sessions, nonprofits can allow viewers to show their monetary support during broadcasts instantly. Nonprofits should also encourage their supporters to add a Donate button to their live sessions. During a live stream, supporters can add a Donate button to their Live video to capture donations for your cause.
Group Fundraiser allows nonprofits and other co-organizers (public figures, influencers, etc) to manage, host or collaborate on a joint fundraiser.
With Instagram Group Fundraiser, you can:
Visibility is key when raising funds on Instagram. Use these tools and
best practices to boost the success of your fundraising campaign.
With technologies like Instagram, the power is significantly shifting from organizations to individuals. As creators (formerly known as influencers) understand and appreciate the influence given to them, they offer a window of opportunity to nonprofits.
Creators are agile and empathetic community leaders. As they are looking to build authentic relationships and deepen their connection with their audience, they often bring their values to the forefront of their content strategy.
As a nonprofit, lean into their authenticity and choose creators who share similar values to your organization. Partnering with creators can help you appreciate, understand, represent and reach various communities.
Beyond making partnerships with commercial brands, creators are eager to use their voice, speak up about causes they care about and communicate about available relief programs to their audience.
Consider the profile of the audiences you can reach through partnerships with creators. How would you characterize them? Why do you want to get their attention? What action do you want them to take?
Even if fundraising is at the heart of your strategy, think beyond that when partnering with creators. The power of their voice can significantly increase your programs' visibility, volunteering participation or events subscriptions for example.
It’s also a good idea to work with a combination of emerging and established creators. Think about the audience you want to engage and call to actions.
Instagram Collabs give nonprofits the opportunity to collaborate on content with creators, celebrities, businesses, ambassadors and passionate supporters. This tool can help nonprofits expand their reach, grow their following and produce engaging creative content.
Collabs allow nonprofits and creators to co-author content with other accounts. It just takes a few simple steps:
Collabs posts are similar to traditional posts, which means that you can associate a fundraiser to your Collabs posts as well.
Keep in mind that while it is a great opportunity to increase visibility on a fundraiser, it should be used sporadically to encourage a “wow” effect. Consider it for things like launching, revival and milestone celebration.
Instagram offers many ways to share a fundraiser. It gives you the opportunity to turn your followers into supporters by allowing them to promote your public fundraiser without requiring them to donate to it.
Beyond donating, a follower can support a fundraiser by:
Invite your followers to take these steps to become a supporter of your cause:
Spread the word: Go live or use Story, Reels or a video post in Feed to motivate your followers to “join in” and become a supporter; tell them that sharing a fundraiser is one way to help and encourage them to make a difference together by building momentum.
Follow up on Story shares: On the fundraiser details page, the top 15 Stories in which the fundraiser has been tagged are now aggregated, allowing you to see Story engagement, and react, like or reshare supporters’ stories.
Interact with your supporters: Build relationships with supporters by liking and commenting on their posts and comments, re-sharing their content with gratitude, answering their messages, announcing reached milestones and hosting live Q/A.