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Fundraise on Instagram.

Your organization can use Facebook and Instagram to fundraise. Start here to find out how to leverage Instagram to help you raise money and awareness.

•GET STARTED & FUNDRAISE | SOCIAL IMPACT PARTNERSHIPS AT META•FUNDRAISE ON INSTAGRAM

Setting up your

Instagram account.

To begin fundraising on Instagram, set up an Instagram Business account

and link it to your Facebook profile. Follow these simple steps to get

started.

Switch to an Instagram business account.

To get the most out of Instagram, you need to convert your Instagram profile to a Business account for your nonprofit. Once you have a Business account, you’ll gain access to business features and Instagram Insights. These tools can help you better understand who is engaging with your nonprofit on Instagram.

LEARN MORE ABOUT HOW TO SWITCH TO
AN INSTAGRAM BUSINESS ACCOUNT

Link Instagram and Facebook accounts.

Linking your Instagram and Facebook accounts lets you easily view and manage your messages, fundraising and content more efficiently.

FOLLOW THESE STEPS TO LINK YOUR ACCOUNTS:

Open Instagram.
Tap your profile image in the bottom right corner.
Tap on the menu.
Tap on Settings at the bottom.
Under Account, tap on Linked Accounts.
Tap on Facebook.
Tap on Share To and choose your nonprofit’s Page.

LEARN MORE ABOUT CONNECTING YOUR INSTAGRAM
ACCOUNT WITH YOUR FACEBOOK PAGE

Start fundraising

on Instagram.

There are several ways to fundraise on Instagram. You can create a

fundraiser and add it to a post, Stories, and Live. You can add a Support

button to your profile or create a Group Fundraiser, and encourage

supporters to raise money on your behalf.

Go here to search tools available by country.

Add a Support button to your Instagram account.

This new button experience on nonprofit profiles allows people to see their nonprofit support opportunities in one easy-to-find place, enabling nonprofits to direct supporters to a singular call-to-action button. Once the Support button is clicked, people will see the option to create a fundraiser on your behalf, or make a donation.

How to add a Support button to your Instagram account:

Go to your organization’s profile on the Instagram app and tap the menu icon in the top right corner.
Tap ‘Settings’.
Tap ‘Business’.
Tap ‘Donations’.
Next to ‘Add Support button to profile’, swipe the button to turn it on.
The Support button will appear on your Business Account.

Instagram Nonprofit Fundraiser.

Nonprofit Fundraiser is an ongoing way for nonprofits and their supporters to raise money for a cause.

Nonprofit Fundraisers can be attached to videos, carousels and image posts in Feed. The Nonprofit Fundraiser will be visible in the post and will be active for 30 days, but can be extended at any time. A link to an active fundraiser will also be added to the profile bio of the fundraiser creator.

How to create an Instagram Nonprofit Fundraiser:

On your Profile or Feed, tap ‘(+)’ in the top right of your screen.
Select ‘Post’, choose an image and tap ‘Next’.
Under your image, tap ‘Add Fundraiser’.
Enter the charity you want to raise money for and select it from the menu.
Add details in the Fundraiser Details page, tap ‘Add’, then tap ‘Share’.
The fundraiser will be visible in the post and you can find a link to the fundraiser in your profile bio.

Add a Donation sticker to Instagram Stories.

Stories allow supporters to create 24-hour fundraisers on Instagram or for a longer period if added to Highlights. Your followers can add a Donation sticker in Stories to support your nonprofit.

How to create a Story with a Donation sticker:

On Instagram, open the camera and take or upload a photo that best highlights your cause.
Tap the sticker icon.
Select the Donation sticker from the tray.
Select a nonprofit organization.
Customize your fundraiser using Stories creative tools.
Tap ‘Send to’.
Tap ‘Share’ next to ‘Your Story’.
You can add multiple images or videos to build your fundraising story.

Fundraiser in Instagram Reels.

Reels let you create and promote short, entertaining videos that are up to 60 seconds in length. Reels include multi-clip videos with audio, text overlays, effects and more. By starting or sharing a fundraiser in Reels, nonprofits and supporters can rally their community as well as reach beyond it to tap into new audiences.

Start a fundraiser:

FOLLOW THESE STEPS TO START A FUNDRAISER IN REELS:

Make sure you’re updated to the latest version.
Open the app. Tap ‘+’ on the top right corner of your screen, then tap ‘Reel’ in the dropdown menu.
Film your Reel or upload a video(s) from your gallery, and tap ‘Preview.’
Add Effects if desired, then tap ‘Next.’
On the final screen, tap ‘Add Fundraiser’ (below 'Add Location').
Select a nonprofit and fill in the fundraiser details (title, goal amount, etc). Tap ‘Collaborators’ and invite supporters if you want to create a Group fundraiser.
Tap ‘Share.’

When you share your Reel, the fundraiser will be created and attached to it. The fundraiser will also be automatically added to your profile bio and can be shared across any future Reels, posts, Lives, or Stories on Instagram.

Share a fundraiser:

If you have already created a nonprofit fundraiser or a Group fundraiser, you can attach it to your Reels by following these steps.

Make sure you’re updated to the latest version.
Open the app. Tap ‘+’ on the top right corner of your screen, then tap ‘Reel’ in the dropdown menu.
Film your Reel or upload a video(s) from your gallery, and tap ‘Preview.’
Add Effects if desired, then tap ‘Next.’
On the final screen, your existing fundraiser will appear in the fundraiser row below ‘Add Location.’ Toggle on to attach it to your Reel.
Tap ‘Share’.

Tips for success:

HOW CAN I MAKE REELS SUCCESSFUL:

Uniquely you: Create a consistent format & theme that people can recognize as yours.
Relatable: Make people feel emotions and see themselves in your content by focusing on topics that are relatable.
Easy to recreate: Think about virality. The more accessible your Reels are, the more likely they are to turn into trends.
Keep it simple: Reels don’t need to be high production. Less is more.

FOR MORE TIPS, DOWNLOAD OUR GUIDE

Instagram Live.

Instagram allows nonprofits to strengthen their connections with their supporters in real-time with Instagram Live.

By adding a fundraiser in live sessions, nonprofits can allow viewers to show their monetary support during broadcasts instantly. Nonprofits should also encourage their supporters to add a Donate button to their live sessions. During a live stream, supporters can add a Donate button to their Live video to capture donations for your cause.

How to fundraise with Instagram Live:

On your Profile or Feed, tap ‘(+)’ in the top right of your screen and select ‘Live’, or swipe right in Feed and select ‘Live’.
Tap ‘Fundraiser’ on the left of your screen.
Select the nonprofit you want to start a fundraiser for by scrolling down or typing their name into the search bar at the top.
Start your live video.

Group Fundraiser.

Group Fundraiser allows nonprofits and other co-organizers (public figures, influencers, etc) to manage, host or collaborate on a joint fundraiser.

With Instagram Group Fundraiser, you can:

Raise money together: The more people join the fundraiser, the more likely you will meet your fundraising goal.
Increase the fundraiser’s visibility: The fundraiser is added to all co-organizer profiles, making it accessible to people beyond your reach.

How to invite others to join an Instagram Group Fundraiser:

Once you’ve created your fundraiser, tap ‘Share’.
Tap ‘Invite Group Members’.
Invite the account(s) you would like to join the fundraiser.
Once the invitees accept, their usernames show in the fundraiser. The fundraiser is also added to their profile.

DOWNLOAD THE INSTAGRAM GROUP FUNDRAISER PDF

Tips

Visibility is key when raising funds on Instagram. Use these tools and
best practices to boost the success of your fundraising campaign.

Partner with a creator.

With technologies like Instagram, the power is significantly shifting from organizations to individuals. As creators (formerly known as influencers) understand and appreciate the influence given to them, they offer a window of opportunity to nonprofits.

Build meaningful connections.

Creators are agile and empathetic community leaders. As they are looking to build authentic relationships and deepen their connection with their audience, they often bring their values to the forefront of their content strategy.

As a nonprofit, lean into their authenticity and choose creators who share similar values to your organization. Partnering with creators can help you appreciate, understand, represent and reach various communities.

Raise awareness.

Beyond making partnerships with commercial brands, creators are eager to use their voice, speak up about causes they care about and communicate about available relief programs to their audience.

Consider the profile of the audiences you can reach through partnerships with creators. How would you characterize them? Why do you want to get their attention? What action do you want them to take?

Drive actions.

Even if fundraising is at the heart of your strategy, think beyond that when partnering with creators. The power of their voice can significantly increase your programs' visibility, volunteering participation or events subscriptions for example.

It’s also a good idea to work with a combination of emerging and established creators. Think about the audience you want to engage and call to actions.

Boost visibility with Collabs.

Instagram Collabs give nonprofits the opportunity to collaborate on content with creators, celebrities, businesses, ambassadors and passionate supporters. This tool can help nonprofits expand their reach, grow their following and produce engaging creative content.

How to use Collabs:

Collabs allow nonprofits and creators to co-author content with other accounts. It just takes a few simple steps:

The original author (i.e., the nonprofit) tags another private or public account as a collaborator.
Once the other account accepts, the post will show on both profiles and be distributed to both accounts' followers.
The post's header will attribute the content to both accounts, and the nonprofit and collaborators will share views, likes and comments.

To learn more about Instagram Collabs, click here.

Collabs ideas:

Reels are trendy. Use them to reach new audiences.
Collaborate with an active, vocal community member or leader. The louder the leader’s voice, the stronger your chances of going viral.
Feature your volunteers, staff members and clients. “Behind the scenes” videos and testimonials add a sense of humanity and proximity.
Develop strategic partnerships. Collaborate with creators who build meaningful relationships with their followers and can develop unique content that inspires their audiences; or with businesses interested in tapping into their consumer base to expand their social good.
Announce your Collab by posting via Stories.

Collabs and fundraising:

Collabs posts are similar to traditional posts, which means that you can associate a fundraiser to your Collabs posts as well.

Keep in mind that while it is a great opportunity to increase visibility on a fundraiser, it should be used sporadically to encourage a “wow” effect. Consider it for things like launching, revival and milestone celebration.

Turn your followers into supporters.

Instagram offers many ways to share a fundraiser. It gives you the opportunity to turn your followers into supporters by allowing them to promote your public fundraiser without requiring them to donate to it.

Sharing options:

Beyond donating, a follower can support a fundraiser by:

Adding the fundraiser to their Profile Bio.
Sharing the fundraiser using Stories.
Attaching the fundraiser to their own Feed posts.

Supporters’ steps:

Invite your followers to take these steps to become a supporter of your cause:

Go to the profile of a creator or nonprofit hosting a fundraiser that you'd like to support.
Tap on the fundraiser row in their bio to visit the fundraiser details page.
Tap on “Share” below the Donate button, and choose between “Profile”, “Story” and “Post.”

Best Practices:

Spread the word: Go live or use Story, Reels or a video post in Feed to motivate your followers to “join in” and become a supporter; tell them that sharing a fundraiser is one way to help and encourage them to make a difference together by building momentum.

Follow up on Story shares: On the fundraiser details page, the top 15 Stories in which the fundraiser has been tagged are now aggregated, allowing you to see Story engagement, and react, like or reshare supporters’ stories.

Interact with your supporters: Build relationships with supporters by liking and commenting on their posts and comments, re-sharing their content with gratitude, answering their messages, announcing reached milestones and hosting live Q/A.

Learn More

DOWNLOAD THE INSTAGRAM FUNDRAISING TOOLKIT

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