Your organization can use Facebook and Instagram to fundraise. Start here to find out how to leverage Instagram to help you raise money and awareness.
Setting up your
Instagram account.
To begin fundraising on Instagram, set up an Instagram Business account
and link it to your Facebook profile. Follow these simple steps to get
started.
To get the most out of Instagram, you need to convert your Instagram profile to a Business account for your nonprofit. Once you have a Business account, you’ll gain access to business features and Instagram Insights. These tools can help you better understand who is engaging with your nonprofit on Instagram.
Linking your Instagram and Facebook accounts lets you easily view and manage your messages, fundraising and content more efficiently.
FOLLOW THESE STEPS TO LINK YOUR ACCOUNTS:
Start fundraising
on Instagram.
There are several ways to fundraise on Instagram. You can create a
fundraiser and add it to a post, Stories, and Live. You can add a Support
button to your profile or create a Group Fundraiser, and encourage
supporters to raise money on your behalf.
Go here to search tools available by country.
This new button experience on nonprofit profiles allows people to see their nonprofit support opportunities in one easy-to-find place, enabling nonprofits to direct supporters to a singular call-to-action button. Once the Support button is clicked, people will see the option to create a fundraiser on your behalf, or make a donation.
Nonprofit Fundraiser is an ongoing way for nonprofits and their supporters to raise money for a cause.
Nonprofit Fundraisers can be attached to videos, carousels and image posts in Feed. The Nonprofit Fundraiser will be visible in the post and will be active for 30 days, but can be extended at any time. A link to an active fundraiser will also be added to the profile bio of the fundraiser creator.
Stories allow supporters to create 24-hour fundraisers on Instagram or for a longer period if added to Highlights. Your followers can add a Donation sticker in Stories to support your nonprofit.
Reels let you create and promote short, entertaining videos that are up to 60 seconds in length. Reels include multi-clip videos with audio, text overlays, effects and more. By starting or sharing a fundraiser in Reels, nonprofits and supporters can rally their community as well as reach beyond it to tap into new audiences.
FOLLOW THESE STEPS TO START A FUNDRAISER IN REELS:
When you share your Reel, the fundraiser will be created and attached to it. The fundraiser will also be automatically added to your profile bio and can be shared across any future Reels, posts, Lives, or Stories on Instagram.
If you have already created a nonprofit fundraiser or a Group fundraiser, you can attach it to your Reels by following these steps.
HOW CAN I MAKE REELS SUCCESSFUL:
Instagram allows nonprofits to strengthen their connections with their supporters in real-time with Instagram Live.
By adding a fundraiser in live sessions, nonprofits can allow viewers to show their monetary support during broadcasts instantly. Nonprofits should also encourage their supporters to add a Donate button to their live sessions. During a live stream, supporters can add a Donate button to their Live video to capture donations for your cause.
Group Fundraiser allows nonprofits and other co-organizers (public figures, influencers, etc) to manage, host or collaborate on a joint fundraiser.
With Instagram Group Fundraiser, you can: