With universities, libraries and community centres closed due to the COVID-19 pandemic, it’s been challenging for blood donation centres to reach the voluntary blood donors they need, particularly the next generation of donors.
But experts are coming up with creative solutions to connect with young people, from partnering with cricket team influencers in India to conducting blood drives at condominiums in Rio de Janeiro. Many are also using Facebook’s Blood Donations feature, which lets people sign up to receive notifications about opportunities to donate blood at nearby blood donation centres.
Check out the 2021 Global Forum on Blood Donations–first streamed on 10 June 2021 – to hear stories and strategies from around the world. If you’re interested in bringing the Facebook Blood Donations feature to your country, click "Partner with Facebook" on our website.