We have tips, tools and resources to help you achieve your goals.
The Facebook app can help your nonprofit connect with people who care about your cause through features like Pages, Groups, Live and Messenger.
As you build an online community, you can use it to raise awareness, share information and stories, mobilize and recruit staff and volunteers, fundraise, celebrate successes and so much more. If you’re not already on Facebook, start by creating an account, and then create a Facebook Page for your nonprofit.
As a first step, create a Facebook Page for your organization. A Facebook Page is a free and flexible way for your nonprofit to build an online community and engage with your supporters.
Think of your Facebook Page as your organization’s online voice. You can customize your Page to include the information you want, such as your mission statement, contact information, events and more. You can also do things like stream Live videos and communicate directly with supporters. Anyone can Like and follow your Page. That’s how you start to grow your community.
YOU’LL HAVE ACCESS TO THE FOLLOWING FREE PAGE
To get the most out of your Facebook Page, try to make it inviting and inspirational so that people who visit it will want to follow you. Here are some ideas on how to make your Page engaging:
CHECK SOME OF THE IDEAS:
Once you have a Page, you can start to engage with people online by creating your first Facebook post. Here are some ideas for first posts:
Insights provide key metrics that give you a better picture of who is following your Page and how they’re engaging with your content. You can use these insights to help you create content that is most relevant so you can grow your community.
KEY METRICS INCLUDE:
HOW TO USE THE METRICS:
Instagram is a free photo and video sharing app available on iPhone and Android. The app can help your nonprofit raise awareness, connect with supporters, fundraise and inspire people to get involved with your cause.
HERE ARE SOME OF THE WAYS YOUR ORGANIZATION CAN USE INSTAGRAM TO HAVE A BIGGER IMPACT:
Display details about your nonprofit organization such as your organization’s story, a link to your mission, contact information, and a Donate button (if eligible).
You can collect donations through a Donate button on your profile bio on Instagram. Your supporters can also raise money for your causes using Live, Stories and Feed. Sign up to be eligible to use our fundraising tools.
Leverage insights about your followers and how they’re engaging with you on Instagram to make your content even more impactful. Learn more about Instagram Insights.
The first step is to create an Instagram Business account for your nonprofit. Once you have a Business account set up, you can access Instagram features that can help you grow your organization.
Need help? Learn more about how to set up an Instagram Business account.
ONCE SET UP, HERE ARE A FEW WAYS TO BEGIN ENGAGING YOUR FOLLOWERS:
Insights provide key metrics that help you understand your followers and how they’re engaging with you on Instagram. You can use those metrics to improve your content strategy and grow your community.
KEY METRICS INCLUDE:
HOW TO USE THE METRICS:
Our fast and reliable messaging tools can help you stay connected and build one-to-one relationships from anywhere, on any device.
Messenger provides a simple and convenient way for people to get in touch with your organization through your Facebook Page. How can you use Messenger to accomplish your goals?
HERE’S A GUIDE TO HELP YOU IDENTIFY THE BEST APPROACH FOR USING MESSENGER:
WhatsApp is a fast, simple and reliable way to message anyone in the world. In certain global regions, WhatsApp is a popular way for people to connect. If you’re in a region where WhatsApp is widely used, it’s a great tool to help you communicate with your supporters, staff and volunteers.
FOLLOW THESE BEST PRACTICES FOR USING WHATSAPP:
TRY THESE TOOLS TO GET THE MOST OUT OF WHATSAPP BUSINESS:
Workplace is a communication tool that connects everyone at your organization. It makes sure important messages get to the right people, at the right time, in the right way.
THOUSANDS OF NONPROFITS USE WORKPLACE TO:
Workplace for Good gives nonprofits free access to a range of additional support, including internal communications training, the Workplace Academy and a peer-to-peer nonprofit community.
Learn more about Workplace and Workplace for Good.
Here’s a quick review of the first steps to get started with Meta technologies:
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