Giving Season 2020

Download Your Playbook Today

So far this season, donations supporting 107,000 nonprofit organizations have poured in for COVID-19 relief, education, medical research, and many other causes. More than 1.9 million people have started or donated to a fundraiser on Facebook and Instagram to date, raising $135 million during this year's Season of Giving. Learn how to keep the giving going strong with the tips and techniques in this year's playbook!

Download the Giving Season 2020 Playbook

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Not sure where to start? Our Giving Season 2020 Playbook has all the info you need to build a campaign strategy and plan for a successful Giving Tuesday and beyond.

Action Items

  • Choose a campaign theme and set your goals.
  • Explore Facebook’s free training on Fundraising and Content Strategy.
  • Start posting about how your campaign will make a difference.

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Fundraising is easier when you have the right tools. Our Giving Season 2020 Playbook has a step-by-step guide to help you reach more supporters and raise money for your cause.

Action Items

  • Announce your campaign and promote your fundraising goals on social media.
  • Create your Facebook Page fundraiser and encourage supporters to create their own on behalf of your organization.

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Once you have your strategy, goals, and tools in place, it’s time to launch! Inside our Giving Season 2020 Playbook you’ll find ready-to-use social media posts and email templates to support your entire campaign.

Action Items

  • Feature your supporters’ fundraisers. Like and comment on their donations.
  • Keep your momentum through the end-of-year by continuing to post fundraising updates and celebrating milestones.
  • Use Facebook’s thank you tool to thank donors and nurture your relationships.

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See how nonprofits are making the most of Giving Season, with these tips and campaign best practices.

How to make the most of this Giving Season

The Giving Season 2020 Playbook can be your guide to fundraising success. We’re walking you through how to use it to build a strong fundraising campaign from start to finish.

Success Stories

Need a little inspiration? Here are some success stories from nonprofits like yours who have run fundraising campaigns using Facebook and Instagram.

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Houston Food Bank

Using a multi-layered approach, the Houston Food Bank wrapped up 2019 with hugely successful fundraisers. Their strategy led to a +280% increase in money raised over last year.

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Doctors Without Borders

Doctors Without Borders (MSF) tested both paid Facebook Ads and a boosted Page Fundraiser and raised double the amount they raised in previous years.

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National Alliance on Mental Illness

NAMI (National Alliance on Mental Illness) used Facebook tools to raise $33,949 to support mental illness during the 2019 Giving Season.

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Fees & Eligibility

Nonprofits using Facebook’s payment platform to process donations pay no fee—100% of the donations made through Facebook Payments go to the charity. Learn more by visiting the FAQs.