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Social Impact Partnerships at Facebook - Fundraising, Crisis Response, Health & Mentorship
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More than 85 million* people have signed up to get notifications on Facebook about donating blood. They’re notified about blood banks near them that need blood donations, and can schedule appointments to donate or create reminders for themselves to donate later.
Facebook Blood Donations is currently available to approved organizations in Bangladesh, Brazil, Burkina Faso, Chad, Cote d’Ivoire, Egypt, England, Guinea, Hong Kong, India, Kenya, Mali, Mexico, Mongolia, Namibia, Netherlands, Niger, Northern Ireland, Pakistan, Peru, Rwanda, Senegal, South Africa, the United States, Taiwan, Wales and Zimbabwe. Blood banks and hospitals in those countries may apply to partner with Facebook, and more countries are being added each month.
*Source: Facebook, Dec 2020, Number of people who have signed up to receive notifications from nearby blood banks about opportunities to donate.
In many countries, there are too few blood donors to provide everyone with reliable access to safe blood. Often potential donors don’t know when and where to donate; however our research suggests that when donors have information and opportunities to give, they step up to help their community. The Facebook Blood Donations feature informs people who want to donate about nearby opportunities to do so.
Since 2017, Facebook has partnered with blood donation centers around the world to help increase the number of donors. By connecting people who want to help donate with opportunities to give, we can contribute to a more stable and sufficient supply of blood. Facebook partnered with blood banks in India and Brazil to conduct in-person surveys and found that 20% of people** said that Facebook influenced their decision to donate blood.
**Source: Facebook, Oct-Nov 2018.
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People sign up to get notifications about donating blood near them
Approved organizations create posts or let Facebook do the recruiting for them
Facebook notifies people about nearby opportunities to donate
People go to blood banks and give blood
Facebook will periodically remind donors in your area to donate at your blood bank.
Since 2017, Facebook has worked with blood banks and organizations around the world to help increase voluntary blood donations. To help support your organization, we’ve created an easy-to-use social media toolkit for World Blood Donor Day to help you find creative ways to encourage healthy people to voluntarily give blood and support blood donations.
Explore a step-by-step tutorial that explains how to register your organization for Facebook Blood Donations, use key product features, and understand best practices.