Why is it set up this way?
This structure allows you to track the performance of your ads at multiple levels so that you can optimize your ad campaign based on what’s working. For example, you can look at the ad set level to see which audience is responding best and shift more of your budget to that audience. Or you can look at the ad level and see which ad is most engaging to an audience set, and put more of your budget behind that ad. By adjusting the variables of campaigns, ad sets and ads, you can test a wide variety of combinations to learn what works the best for achieving your organization’s goals.
Visit Ads Manager to get started creating an ad. Ads Manager will take you through a series of steps to build out all the components of your ad.