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Social Impact Partnerships at Facebook - Fundraising, Crisis Response, Health & Mentorship

Powerful tools that improve people's lives

Step 1

Create a Page for Your Nonprofit

A Page gives your nonprofit a voice and presence on Facebook. Having a Facebook Page connects you to a global network of over a billion people. A Facebook Page may be a good option for you if your organization wants to grow its community of supporters and create more connections and interactions with people. When people share interests and ideas on Facebook, it helps you find and connect with those who care most about your work.

Benefits
  • Educate & engage your community about your cause and update them on your organization
  • Find and connect with new supporters who share your passion
  • Inspire people to take action by spreading the word, attending events, volunteering or donating funds
Features
  • Fundraise Directly
  • Say Thank you
  • Inspire others to fundraise on your behalf
  • Go live while raising donations
How-to Create a Page
  1. Go to facebook.com/pages/create.
  2. Give your page a title (Organization Name)
  3. Select ‘Company & Organizations’ as your Page type
  4. Select your Page subcategory
  5. Add a profile photo (Organization’s Logo)
  6. Add a cover photo that showcases your programs (820 pixels wide by 312 pixels tall)

Notes:

  • You can access your Page from the left hand bookmarks on your personal Profile
  • For further questions about creating a Facebook Page please visit the Facebook Help Center
Best Practices
  1. About. Briefly state the mission of your organization and the impact your programs create. This is also a good place for contact information.
  2. Profile Picture. Your profile picture is a way to help people recognize your brand when they see a post from your Page in News Feed. We recommend a square version of your organization’s logo. Keep in mind, it’ll often appear small.
  3. Cover Photo: Your cover photo should be an image that represents the work your organization does and the communities it serves.Use a high quality image that is visually appealing. Your cover photo can be changed at any time and is a good place to feature a special event or initiative. Learn more about guidelines for Page cover photos.
  4. Video and Images. When you upload a photo or album, your supporters will see it as a post in News Feed. If you have videos that showcase your organization’s work and mission, add those here too. Some additional tips:Add descriptions to your photos
    Tag volunteers and supporters in the photos when possible
  5. Milestones. Milestones are a great way to show people the history and progress of your organization. Consider including things like:When your organization was founded
    Impact from successful programs and events
    Your organization’s contributions to the progress made on major issues
  6. Events. Your Page is a great way to let people know about events your organization is hosting. Read more about how to create and event for your page here.
Eligibility & Usage
  • Only official representatives can create a Page for an organization, business, brand or public figure.
  • When you use your personal profile to set up your organization’s Page, you’ll be the Page admin by default. Page admins can be changed or added at any time under Manage Pages. Your admin role won’t affect the privacy of your personal profile and won’t appear in your Page’s posts or other activity.
Resources
Step 2

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