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Social Impact Partnerships at Facebook - Fundraising, Crisis Response, Health & Mentorship
Powerful tools that improve people's lives
Attracting motivated people to like your organization’s Facebook Page can raise your Page’s worth to your entire audience.
Building an audience on Facebook starts with inviting the people you already know to like your Page. You want to invite people who are inclined to like and interact with what you’re posting. As those people engage with your posts, their Facebook friends will see that and create exposure to new audiences.
Select the people you want to invite to like your Page, and they’ll get a notification. You’ll want to invite people that are most likely to be genuinely interested in your cause. Ask your staff, board of directors, volunteers and beneficiaries to like and share the Page with their friends. They can also use the invite tool to send invitations directly through Facebook.
After you set up your Page, you can import your email contacts and send them an invite to like it. Their contact information will remain safe and private. Keep all the people that are already involved with you (like volunteers, donors, staff, beneficiaries and vendors) in mind when inviting others to like your Page.
If you are having an event, consider creating a way to let attendees know that they can follow your organization’s activities on Facebook. Provide a reason for attendees to seek out your Page after the event.
Let people in your network know that you need their help growing your Facebook audience.
Let people know you’re active on Facebook through your other marketing channels. Here are some ideas for how you can use those avenues to promote your Facebook Page. Make sure to tell people why it’s important for them to like your Page. Remind them of what you’re trying to accomplish by growing your support base online.
Give the people who visit your website the opportunity to join you on Facebook. Facebook offers a few ways you can integrate Facebook with your website.
If your organization publishes a blog, you may want to add a Social Plugin such as a Like or Share button to your posts so that people’s interactions will appear on their Facebook profiles.
If you email your supporters with updates, you can also email them to showcase your Facebook Page.
If you have a presence on other social media sites, post to those platforms to let people know that they can also stay in touch with your organization on Facebook. If you have connections with any social media influencers, organizations or businesses with large followings on a platform, you can ask them to share a link to your Facebook Page. You might choose to include suggested text or images to use in order to increase the chance they’ll post.
If you have some budget to work with, you may want to consider using Facebook Ads to reach out to new people on Facebook who might be interested in your cause.
On Facebook, you can promote a post or send an ad to people based on 100+ different characteristics, including age, gender, location, interests and behaviors. Ads are effective ways to reach new people whom you might not be able to find otherwise. Our targeting capabilities allow you to direct your posts to the people who are most likely to be interested in your organization, and to experiment with publishing posts that resonate with new communities and potential supporters. You can run small tests that are quick and inexpensive to see what type of ads might be cost-effective for you before ramping up to larger campaigns. To get started, visit the Facebook Ads Manager to walk through creating an ad.
If you’re a Page admin thinking about getting started with advertising, you can start by boosting posts directly from your Page. Promoted posts are existing posts that you pay to boost so they appear in News Feed for people outside your current audience. Promoted posts show up with a “Sponsored” label below your Page name.
Paid ads are advertisements you create in the Ad Creation tool. You upload your image, text or graphic, choose your budget and audience, and then publish. When you create ads, they’ll be shown in different areas (placements) on Facebook depending on your objective, audience targeting and image/text choices. Ads can show up in the right column of Facebook or in News Feed on mobile or desktop devices.
For more on how and why to use Facebook Ads for your organization, click here. To learn more about the difference between a boosted post and an ad click here.