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Social Impact Partnerships at Facebook - Fundraising, Crisis Response, Health & Mentorship
Powerful tools that improve people's lives
The primary communication on Facebook happens through posts, as it’s the easiest always available way to talk to some or all of your followers.
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Keep supporters informed about your organization’s activities and news related to your cause. Posting regularly will keep people informed, which can help maintain supporter confidence in your work. If you’re new to creating content for social media, aim for a post 2–3 times per week. Eventually, you’ll want to post daily to maintain a presence in you followers’ News Feeds.
Posts can be simple and short. Use a variety of post types (ex: photos, videos, text), subjects (ex: news, quotes, calls to action, updates on peer organizations), and original and shared content (ex: links to articles, individual’s posts). For ideas on what to post, check out Grab People’s Attention.
You can publish different posts to different groups of people who like your Page, to make your message more personal and relevant to those groups. This can take a bit more time, but can be effective at cultivating supporter relationships. Ways to personalize your posts include:
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Attracting motivated people to like your organization’s Facebook Page can raise your Page’s worth to your entire audience.