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There are lots of ways to make a post eye-catching. Choose the type of post you create based on what the goal of the post is:
TIP: You don’t have to start from scratch. Use content and visuals you already have. If it looks good in print, it’ll probably look good in News Feed. Do you have photos, blog posts, videos, printed brochures, and so on that you could re-purpose in Facebook posts? To use Facebook efficiently as part of your outreach strategy, re-purpose the great content you already have. When you’re targeting people that aren’t in your typical audience demographic, you can refresh it for a new target audience and give it new life.
People watch videos on Facebook to connect with moments shared by their friends, catch up on news from the day and much more. More than 65% of all video views are happening on mobile devices as people turn to Facebook at different times and places throughout the day.
Videos uploaded directly to Facebook have proven more successful than those linked to other video players:
Videos uploaded directly to Facebook fill the entire width of and play directly in News Feed, offering a seamless viewing experience. Directly upload videos also autoplay, making them more eye catching than a video thumbnail. If you link to a video hosted on another site, the link appears with a small thumbnail from the video.
Recommended Upload Specs:
The Videos section of your Page is a place for people to watch and discover a back catalog of videos that might not appear in their News Feed.
Understand how your videos are performing on Facebook. Visit Page Insights to get an overview of video metrics across custom date ranges.
The Embedded Video Player lets others to bring your video to their site, allowing you to discover new audiences outside of Facebook. It displays the video’s title, author and view count. It also gives people the option to like the video or share it with friends, driving distribution back to Facebook. Learn more about the technical details of the video player on our Developers site.
Take advantage of our full-featured Video API to programmatically publish video, set distribution requirements and analyze the performance for your videos on Facebook.
These partners deliver CMS platforms, clipping tools and channel management for video. Learn more about their offerings through our Media Solutions Program.
Videos don’t have to be completely polished if they’re timely. Posting short videos to your Page through Instagram can provide genuine in-the-moment access to your team and programs.
Adding images is a smart and simple way to create a visual connection between your message and your audience. If your image includes text, you may not need to include a message.
Across Facebook, images are displayed at different sizes depending upon their location. These guidelines will help you include imagery that best suits each application. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
You don’t need a professional photographer or have a fancy camera, but photos that are blurry, dark or pixelated are probably not the best option to use.
News Feed has a fixed height for photos, so photos that are taller than they are wide will appear in News Feed with white space on the side. To maximize the space News Feed gives you for photos, use a square or landscape cropped photo.
Photos that are symmetrical, well-lit, show texture and have background space tend to get the most likes. When taking photos of people or other single subjects, use the “rule of thirds” to compose your shot.
If you’re posting photos or graphics with text, keep in mind that the text should be large enough to read on both desktop and mobile. Images used in a boosted or promoted post cannot be more than 20% text. Use the Grid Tool to see what percentage of your image is text before using it in a boosted or promoted post.
TIP: If you don’t have graphic design resources, check out any of the free online social media image creators to quickly spin up high quality share images.
Learn what goes into creating an effective Facebook strategy to ensure you get the most out of your online efforts.