Giving Season is here! Get your step-by-step guide to fundraising success.
Social Impact Partnerships at Facebook - Fundraising, Crisis Response, Health & Mentorship
Powerful tools that improve people's lives
Knowing your audience is essential for creating posts people will engage with. On Facebook, people share interests and opinions, and they’re more likely to like, comment on and share posts that reflect their own perspective. Here are ideas for creating content that is relevant to your audience:
TIP: Many people view Facebook on a mobile phone, so always consider what your post will look like on a small screen. Aim to grab attention with simple, short posts. Before linking to a website, check how it looks on a phone first.
Facebook is a place where people connect with friends and communicate in a personal, casual way. Organizations tend to succeed when they also use a conversational, authentic style. Overly formal language can feel out of place. When writing a message, whether it’s funny or serious, think about how you’d write it to a friend. Posts that evoke emotion often stand out in News Feed. Inspiring, solutions-oriented messages are often the most engaging. Placing blame or otherwise alienating others can be offensive and typically doesn’t lead to high engagement.
TIP: Aim for clear, compelling, brief headlines when posting a link. People prefer headlines that help them decide whether to read the full article, rather than click bait or long summaries.
TIP: Voice and style guidelines can help Page admins stay consistent when writing posts. This is especially useful if multiple people actively post from your organization’s Page. Refine the guidelines based on what you see resonating with followers.
Facebook is a great place to humanize your organization to supporters. People want to know what motivates your work and who the people are behind your efforts.
Learn what goes into creating an effective Facebook strategy to ensure you get the most out of your online efforts.