La Fondation des Femmes ran a successful end of year fundraising campaign with personalized advertising

La Fondation des Femmes ran an end of year fundraising campaign in France for women who are victims of violence. La Fondation des Femmes ran a conversion campaign across Facebook and Instagram targeting 18-65 year olds to raise awareness about their cause and raise funds. Their campaign featured short-form videos and static images across Facebook, Instagram and Marketplace. The campaign reached 1.7M people, drove 25,000 unique clicks to the website and 30% of the donations over the period came from Facebook and Instagram.