A Resource for Black-led and Black-serving Nonprofits

As part of our work to address disparities in fundraising for Black nonprofit organizations, we’ve partnered with Young, Black, & Giving Back Institute and ABFE to put together an educational guide that includes tactics and strategies for Black-led and Black-serving nonprofits to amplify their messaging and activate supporters all year long.

Get started by downloading the guide below.

This guide provides strategic recommendations for organizations looking to drive fundraising efforts and supporter engagement for cultural giving moments and tentpole events.

Through this guide, organizations will be able to:

• Develop a fundraising strategy that can be used throughout the year and during specific cultural giving moments such as Black History Month, Juneteenth and Black Philanthropy Month.
• Determine what tools they can use on Facebook and Instagram to drive their fundraising goals.
• Mobilize supporters using community engagement strategies and tools such as Facebook Volunteering and Drives.
• Implement best practices for planning and developing a content strategy specifically for fundraising and cultural giving moments.