As a charitable organisation, your Facebook Page is an important part of your online presence that helps you spread your message, and connect and engage with your community. Facebook's new Pages experience makes these activities even easier and more efficient for you.
Simple and intuitive Page design
Now it’s easy to navigate between a personal profile and public Page. We’ve redesigned the look and feel to be cleaner and more streamlined than before – including making it simple for people to see bios, posts and other important info.
Dedicated News Feed and new ways to engage
We are bringing the power of News Feed to Pages for the first time. Now Pages can discover and join conversations, follow trends, interact with peers and engage with supporters. The dedicated News Feed will also suggest new connections like other nonprofits, public figures, Pages, Groups and trending content.
To make Page conversations more visible to a wider audience and to help them surface more frequently in their followers’ News Feed, comments from nonprofits will be bumped to the top of the comments section. People will also be able to follow Pages directly from comments and recommendations posts.
Centralized fundraising tools
With the new Pages experience, you’ll find fundraising and donation tools all centralised within Facebook Fundraisers, which you can find listed as "Fundraiser" in the feature section of your profile.
Focus on Page Followers
We are removing Page Likes and focusing on Followers to simplify the way people connect with their favourite Pages. Unlike Likes, Followers of a Page represent the people who can receive updates from Pages, which helps give nonprofits a stronger indication of their supporter base. For more information about Likes and Follows, visit our help centre.
Improved Page management tools
We’ve added new Page management features – like the ability to more clearly assign and manage admin access permissions based on specific tasks. For example, you'll now be able to grant varying levels of access to manage specific tasks including insights, ads, content, and community activity and messages. This will also ensure account safety and integrity.
Safety and integrity features
We want Facebook to be a safe place to connect with supporters, so we’ve improved our ability to detect activity that isn’t allowed on our platform including hate speech, violent, sexual or spammy content and impersonation. We are continuing to expand the visibility of a verified badge to make it easier to identify posts and comments from authentic Pages and profiles. A verified Page's comment on another Page's public post, may appear higher in the comments section and be visible in News Feed.
Visit our dedicated FAQs page if you have any questions related to your new Page experience, or visit the Help centre. For information related to the Meta Business Suite, click here.
For more details about your new Page experience, you can download the following learning resources: