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Introducing the new Pages experience

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This year, we’re rolling out the redesigned Facebook Pages experience that makes it simpler for nonprofits to build community and achieve their goals.
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As a charitable organisation, your Facebook Page is an important part of your online presence that helps you spread your message, and connect and engage with your community. Facebook's new Pages experience makes these activities even easier and more efficient for you.

What's new:

  • Redesigned layout that's simpler and more intuitive
  • Dedicated News Feed to discover and join conversations, follow trends, interact with peers and engage with supporters
  • Centralised fundraising tools, all your fundraising and donation tools regrouped in one location
  • Easy navigation between personal profile and Pages
  • Updated task-based admin controls giving trusted Page admins full control or partial access
  • Actionable insights and more relevant notifications
  • Safety and integrity feature to detect spammy content and impersonator accounts
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Simple and intuitive Page design

Now it’s easy to navigate between a personal profile and public Page. We’ve redesigned the look and feel to be cleaner and more streamlined than before – including making it simple for people to see bios, posts and other important info.

Dedicated News Feed and new ways to engage

We are bringing the power of News Feed to Pages for the first time. Now Pages can discover and join conversations, follow trends, interact with peers and engage with supporters. The dedicated News Feed will also suggest new connections like other nonprofits, public figures, Pages, Groups and trending content.

To make Page conversations more visible to a wider audience and to help them surface more frequently in their followers’ News Feed, comments from nonprofits will be bumped to the top of the comments section. People will also be able to follow Pages directly from comments and recommendations posts.

Centralized fundraising tools

With the new Pages experience, you’ll find fundraising and donation tools all centralised within Facebook Fundraisers, which you can find listed as "Fundraiser" in the feature section of your profile.

Focus on Page Followers

We are removing Page Likes and focusing on Followers to simplify the way people connect with their favourite Pages. Unlike Likes, Followers of a Page represent the people who can receive updates from Pages, which helps give nonprofits a stronger indication of their supporter base. For more information about Likes and Follows, visit our help centre.

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Improved Page management tools

We’ve added new Page management features – like the ability to more clearly assign and manage admin access permissions based on specific tasks. For example, you'll now be able to grant varying levels of access to manage specific tasks including insights, ads, content, and community activity and messages. This will also ensure account safety and integrity.

Safety and integrity features

We want Facebook to be a safe place to connect with supporters, so we’ve improved our ability to detect activity that isn’t allowed on our platform including hate speech, violent, sexual or spammy content and impersonation. We are continuing to expand the visibility of a verified badge to make it easier to identify posts and comments from authentic Pages and profiles. A verified Page's comment on another Page's public post, may appear higher in the comments section and be visible in News Feed.

More information

Visit our dedicated FAQs page if you have any questions related to your new Page experience, or visit the Help centre. For information related to the Meta Business Suite, click here.

For more details about your new Page experience, you can download the following learning resources:

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