Tools & solutions
Get started & fundraise
Social Impact Webinars.
Explore our on-demand webinars and resources to learn how you can use Facebook and Instagram for your cause, develop online strategies and activate your supporters. Download the accompanying worksheets for each webinar to start planning new strategies for your organization.
Get stakeholder buy-in for your digital strategy.
Learn how to develop a plan for organizational buy-in to include a Facebook and Instagram digital strategy that supports your organization’s fundraising efforts.
Set up your content strategy.
IN PARTNERSHIP WITH QGiv:
Learn how to set up a content strategy for your nonprofit organization. Make SMART goals, assess your audience, create content calendars and test and measure your content’s performance to develop your content strategy.
Introduction to community building.
IN PARTNERSHIP WITH NETWORK FOR GOOD:
Learn how to begin building your online community to share your organization’s story more broadly and drive donor stewardship.
Creative best practices on Facebook and Instagram.
Learn best practices for creating interesting and engaging content on Facebook and Instagram that helps your supporters care about your cause.
Online strategies to encourage giving year-around.
IN PARTNERSHIP WITH NETWORK FOR GOOD:
Learn strategies to encourage online and peer-to-peer giving throughout the year. Explore Facebook and Instagram tools you can use to encourage year-round giving.
Preparing for giving season.
IN PARTNERSHIP WITH NETWORK FOR GOOD:
Learn how to set up your fundraising and creative strategies for Giving Tuesday through the end of the year.
Use fundraiser transaction history reports to understand fundraising performance.
Learn how to access and interpret fundraiser transaction history reports on Facebook so you can understand your fundraising performance and who is donating to your cause.
How to reach more people and grow your following.
IN PARTNERSHIP WITH NETWORK FOR GOOD:
Learn how to grow your following on Facebook and Instagram and reach more people organically. Identify your current growth stage to determine the next phase to anchor towards.
Using Facebook Page Insights and Instagram Insights to track and measure engagement.
Learn to access and understand Facebook Page Insights and Instagram Insights so you can discover what content types perform best with your audiences and how you can perfect your approach to communicating with supporters.
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