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Posted
11/03/2022
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Nonprofit advertising education series episode 3: measurement

12 min

This three-part series is for nonprofits to learn directly from Meta about best practices for how to use Meta technologies to further their missions. This session focuses on measurement best practices including:


  • Benefits of measurement
  • Metrics that matter
  • Incrementality and lift testing
  • Defining a learning agenda
  • Fundraising objectives
  • Measurement when fundraising
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Nonprofit advertising education series episode 3: measurement

12 min

This three-part series is for nonprofits to learn directly from Meta about best practices for how to use Meta technologies to further their missions. This session focuses on measurement best practices including:


  • Benefits of measurement
  • Metrics that matter
  • Incrementality and lift testing
  • Defining a learning agenda
  • Fundraising objectives
  • Measurement when fundraising
Something Went Wrong
We're having trouble playing this video.