Your GivingTuesday Checklist

GivingTuesday is quickly approaching, here is a checklist of tasks to help your organization take advantage of this global day of giving.

1. Polish your Facebook Page and presence.

• Update your Facebook Page details and cover photo to a relevant and emotionally compelling photo.
• Add the Donate button added to your Page header.
• Prepare Fundraiser assets – Fundraiser Name, story, cover photo, images, video and goal.
• Create a Fundraiser from your nonprofit Facebook Page when you are ready to launch your fundraiser.

2. Review your campaign strategy and creative

• Refer to your campaign strategy.
• Review Ad creative considerations.
• Watch our content strategy training (30 mins).
• Create a calendar of your promotional activities. Consider how you can use all of your channels (email, direct mail, social, text, phone, etc.) to build up and reinforce your fundraising asks.
• Schedule your GivingTuesday posts on Facebook.
• Prepare FAQs about your organization that can be used to quickly answer questions.
• Make sure your team activities and assignments are clear.Who will be moderating comments on your Page?
  Will you be hosting a live video to show your work?
  Are you going to boost your posts or use Facebook Ads to promote your fundraiser?
  

3. Use our GivingTuesday resources

• Use these sample email and post copy from our GivingTuesday Toolkit to promote your fundraiser.
• Keep your fundraiser going after GivingTuesday with these general giving season resources
• Review all of our nonprofit training videos to learn best practices for fundraising, content strategy and ads on Facebook.