How do you make a lasting impact on the causes you care about? Our customized training will teach you how to successfully fundraise on Facebook, raise awareness for your organization, rally your supporters around your cause and get certified in digital marketing.
Optimize the power of Facebook ads, posts, videos, stories and more to shine a light on your organization and cause.
This course explains how to use Facebook Ads to benefit your organization. You'll learn how to create strategies to reach your organization’s goals as well as identify the audiences you want to engage. Included in these lessons are:
How to set a budget for your ads that aligns with your organization’s goals
Learn about Core, Custom and Lookalike audiences and why they're important
Learn how to select and design creative visuals to make your ads eye-catching
Explore how you can deepen the connection between your organization’s message and your Facebook audience, and build a strategy to engage and nurture your supporter relationships.
Introduction to Content Strategy
This course explains the importance of creating engaging content on Facebook. You'll learn about the key components that make up a strong content strategy as well as the elements of a persuasive call to action. Included in these lessons are:
Explanations of how to define your content strategy
How to use Facebook Insights to optimize your content
Best practices for creating content to maximize your success
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Nonprofits around the world are learning, sharing and connecting on Facebook.
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