Giving Season is here! Get your step-by-step guide to fundraising success.
Social Impact Partnerships at Facebook - Fundraising, Crisis Response, Health & Mentorship
Powerful tools that improve people's lives
Learn. Grow. Create impact.
Social Impact Learning
How do you make a lasting impact on the causes you care about? Our customized training will teach you how to successfully fundraise on Facebook, raise awareness for your organization, rally your supporters around your cause and get certified in digital marketing.
What do you want to learn today?
Fundraising
Fundraising on Facebook
Learn how to motivate supporters to donate to your cause and fundraise on your behalf with our in-depth training, educational resources and free tools.
Courses
Featured Training
Introduction to Facebook Fundraising
This course explains how Facebook fits into your fundraising strategy. You'll learn:
- How to collect donations with Facebook fundraising tools
- The key elements of a Facebook fundraising campaign
- How to use insights to enhance your campaign
Resources
Sign Up for Facebook Fundraising
Get access to powerful fundraising tools to help you make a positive, real-world impact.
Marketing 101: Create a Facebook Strategy
Create an effective Facebook strategy to ensure you get the most out of your online efforts.
Instagram Donations
Eligible nonprofits and their supporters can raise money for charity—directly on Instagram.
Giving Season is here!
Get your 2020 Fundraising Playbook today.
Raising Awareness
Use Facebook to Raise Awareness for Your Cause
Optimize the power of Facebook ads, posts, videos, stories and more to shine a light on your organization and cause.
Courses
Featured Training
Ads Basics
This course explains how to use Facebook Ads to benefit your organization. You'll learn how to create strategies to reach your organization’s goals as well as identify the audiences you want to engage. Included in these lessons are:
- How to set a budget for your ads that aligns with your organization’s goals
- Learn about Core, Custom and Lookalike audiences and why they're important
- Learn how to select and design creative visuals to make your ads eye-catching
Resources
Doctors Without Borders Success Story
Doctors Without Borders combined Facebook Ads and Page Fundraisers to drive $110,000 in donations on GivingTuesday.
Supporters
Motivate Your Followers
Explore how you can deepen the connection between your organization’s message and your Facebook audience, and build a strategy to engage and nurture your supporter relationships.
Courses
Featured Training
Introduction to Content Strategy
This course explains the importance of creating engaging content on Facebook. You'll learn about the key components that make up a strong content strategy as well as the elements of a persuasive call to action. Included in these lessons are:
- Explanations of how to define your content strategy
- How to use Facebook Insights to optimize your content
- Best practices for creating content to maximize your success
Resources
Facebook Live + Donate
An easy and powerful way to connect with and inform fans in real-time through live video.
Marketing 101: Activating supporters
Find out how to motivate followers to actively promote your cause.
Marketing 101: Make engaging content
Learn which image and video posts help create a visual connection between your organization’s message and your audience.
Certification
Manage and curate your organization’s digital presence
Set yourself and your organization apart in digital marketing by becoming a Facebook Blueprint certified professional.
Featured Program
Facebook Digital Marketing Associate Certification
This is an entry level certification program for individuals looking to learn the basics of digital marketing. We’ll help you gain a solid understanding of:
- The value of Facebook ads
- Advertising concepts on Facebook, Instagram and Messenger
- Creating and maintaining your organization’s online presence
- Developing and managing ad campaigns
- Reporting and measuring your success
