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Social Impact Learning

How do you make a lasting impact on the causes you care about? Our customized training will teach you how to successfully fundraise on Facebook, raise awareness for your organization, rally your supporters around your cause and get certified in digital marketing.

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Fundraising

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Raising Awareness

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Engage Supporters

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Certification

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Fundraising

Fundraising on Facebook

Learn how to motivate supporters to donate to your cause and fundraise on your behalf with our in-depth training, educational resources and free tools.

Courses

Featured Training
Introduction to Facebook Fundraising

This course explains how Facebook fits into your fundraising strategy. You'll learn:

  • How to collect donations with Facebook fundraising tools
  • The key elements of a Facebook fundraising campaign
  • How to use insights to enhance your campaign

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Resources

Sign Up for Facebook Fundraising

Get access to powerful fundraising tools to help you make a positive, real-world impact.

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Marketing 101: Create a Facebook Strategy

Create an effective Facebook strategy to ensure you get the most out of your online efforts.

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Instagram Donations

Eligible nonprofits and their supporters can raise money for charity—directly on Instagram.

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Giving Season is here!

Get your 2020 Fundraising Playbook today.


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Raising Awareness

Use Facebook to Raise Awareness for Your Cause

Optimize the power of Facebook ads, posts, videos, stories and more to shine a light on your organization and cause.

Courses

Featured Training

Ads Basics

This course explains how to use Facebook Ads to benefit your organization. You'll learn how to create strategies to reach your organization’s goals as well as identify the audiences you want to engage. Included in these lessons are:

  • How to set a budget for your ads that aligns with your organization’s goals
  • Learn about Core, Custom and Lookalike audiences and why they're important
  • Learn how to select and design creative visuals to make your ads eye-catching

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Resources

Doctors Without Borders Success Story

Doctors Without Borders combined Facebook Ads and Page Fundraisers to drive $110,000 in donations on GivingTuesday.

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Marketing 101: Raise Awareness

Use Facebook to raise awareness for your cause.

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Supporters

Motivate Your Followers

Explore how you can deepen the connection between your organization’s message and your Facebook audience, and build a strategy to engage and nurture your supporter relationships.

Courses

Featured Training

Introduction to Content Strategy

This course explains the importance of creating engaging content on Facebook. You'll learn about the key components that make up a strong content strategy as well as the elements of a persuasive call to action. Included in these lessons are:

  • Explanations of how to define your content strategy
  • How to use Facebook Insights to optimize your content
  • Best practices for creating content to maximize your success

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Resources

Facebook Live + Donate

An easy and powerful way to connect with and inform fans in real-time through live video.

Marketing 101: Activating supporters

Find out how to motivate followers to actively promote your cause.

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Marketing 101: Make engaging content

Learn which image and video posts help create a visual connection between your organization’s message and your audience.

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Certification

Manage and curate your organization’s digital presence

Set yourself and your organization apart in digital marketing by becoming a Facebook Blueprint certified professional.

Featured Program

Facebook Digital Marketing Associate Certification

This is an entry level certification program for individuals looking to learn the basics of digital marketing. We’ll help you gain a solid understanding of:

  • The value of Facebook ads
  • Advertising concepts on Facebook, Instagram and Messenger
  • Creating and maintaining your organization’s online presence
  • Developing and managing ad campaigns
  • Reporting and measuring your success

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