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Social Impact Partnerships at Facebook - Fundraising, Crisis Response, Health & Mentorship
Powerful tools that improve people's lives
Born This Way Foundation is committed to supporting the wellness of young people, and empowering them to create a kinder and braver world.
– Maya Enista Smith, Executive Director, Born This Way Foundation
To achieve its goals of advancing wellness and empowerment among young people, Born This Way Foundation leverages rigorous academic research and authentic partnerships to provide them with improved mental health resources and kinder communities—online and offline.
Lady Gaga decided to donate her 32nd birthday to Born This Way Foundation through Facebook’s birthday fundraiser—a tool that lets public figure Pages raise money for nonprofits on Facebook.
– Maya Enista Smith, Executive Director, Born This Way Foundation
Using Facebook’s birthday Fundraiser tool, Born This Way Foundation was able to tap into Lady Gaga’s dedicated fanbase of 55+ million Facebook Page followers.
Raised, outperforming the original $6k
Donations
Shares of donation page
Multi-channel, multi-account
The organization looked beyond its own Facebook Page, posting across
a number of Born This Way Foundation-affiliated Facebook accounts
Lady Gaga’s team posted across multiple channels and platforms to
drive awareness to the Facebook Page fundraiser early in the campaign.
Develop a comprehensive campaign for your fundraiser-the more channels, platforms, and accounts you can include in your strategy, the better.
Born This Way Foundation supporters regularly help the organization by sharing content and encouraging their friends to engage. Facebook’s Social Impact tools make it even easier for supporters to get involved.
Reveal fundraising milestones, encourage sharing incentivize giving, and offer live video talks about why the cause matters to you-anything to remind supporters of the importance of reaching your goal.
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