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Get your charity on board.

Help key members get on board with the benefits that Meta technologies can bring to your organisation.

How to overcome

business challenges.

There are some common obstacles faced by many charities that want to start using Meta technologies.

Let's take a look at some of them, and how to navigate these challenges with confidence.

Social media seems complicated.

It doesn't have to be. Start small by creating a Facebook Page so that supporters, donors, beneficiaries, employees and volunteers can easily connect with you and learn about your work. This little step in the right direction can go a long way towards building your community.

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Resource concerns.

You can start small, with as little as 30 minutes a week. The first step is choosing a Community Manager from your organisation or volunteer team to manage your Facebook Page. As your community begins to grow, you can decide whether you want to dedicate more time and resources to it.

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Budget issues.

Meta offers many free tools such as Pages and Groups, as well as tools to help you fundraise. You can start to see real results without spending any money. From there, even with a small budget, you can amplify your reach by using paid ads and promoted posts to target specific groups. Keep in mind, we cover all fees for fundraising, so 100% of money raised on Facebook and Instagram goes directly to your charity.

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Unsure about the value.

Some perceive social media to be a nice-to-have rather than a key strategy that can help advance a cause. Consider this: More than 480 million people around the world are connected to a non-profit Page on Facebook.1 Furthermore, $6 billion has been raised by our community on Facebook and Instagram to support the causes they care about.2 Social media’s value can be measured in the way it can empower supporters, mobilise volunteers, raise awareness, help you fundraise and amplify the work you’re already doing.

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$2M in new revenue from increased awareness.


"Prioritising social with Meta technologies helped Thurgood Marshall College Fund create a broader awareness of the variety of programmes they offer to a wider and different demographic, increased their following and likes across all platforms, and provided them with enhanced analytics on their social media audience. The organisation secured approximately $2M in new revenue from the increased awareness and attracted almost 8,000 new donors."

- Thurgood Marshall College Fund

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Get inspired.

An edutainment campaign by RAES in West Africa on cervical cancer prevention significantly increased knowledge among their Facebook audience.

"In prior research we have found that many people in West Africa don't know about the HPV vaccine. Awareness is a very important first step to changing behaviour. People can then use that knowledge to decide whether they want to vaccinate."

- Philip Massey, Associate Professor, Community Health and Prevention, Drexel University

Surveys conducted by RAES following the campaign found that people who saw their content on Facebook had a 94% increase in odds of knowing that HPV was a virus that caused cervical cancer and a 69% increase in odds of saying they would have their child vaccinated against HPV.

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[1] Facebook internal data; 2018
[2] Facebook Internal Data; March 2021